Turn a Product Launch into B2B Content Marketing Gold

Written by Nick Stamoulis

Content Torn Paper ConceptContent is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this concept, many still struggle to create quality content on behalf of a business on a regular basis.

Many blame this on a lack of time or because they don’t know what kind of content to create. The thing about content marketing is that it really doesn’t need to be that complex and you shouldn’t over think it. Dedicate some time to the cause and get that content out there! A new product launch is a perfect opportunity to capitalize on all of the content outlets that are available to you.

While this may seem like an overwhelming task, it really isn’t. Once you’ve created one piece of content you can use it as the basis for the rest of it. Keep in mind that we can create the content for you! In fact, we provide this service for our full service SEO clients.

Here are 6 content types to leverage for one product launch:

A New Webpage

Each new product should get its own webpage. It’s seems like common sense, but you’d be surprised! Instead of adding the new product to an existing page of your website, use this opportunity to create a brand new page that can rank in the search engines for keywords that are specific to that product.

Conduct keyword research to find out how people are searching and be sure to optimize the content, Meta data, and URL structure. This webpage will allow you to leverage the new product launch as much as possible. This is not only best practice from an SEO standpoint, it will also give you a solid page to point people to from social media, your press release, a blog post, etc.

Press Release

Press releases can be great for SEO to build links and can appear prominently for a branded search. However, you never want to create a press release just to create a press release. It should only be done if there is something newsworthy going on and a new product launch is the perfect opportunity! Write and distribute a press release that outlines the benefits and features of the new product and link back to the new product page that was created.

Promotional Blog Post

The Blog is One of the Most Important Pages on a WebsiteYou never want your company blog to be too promotional. If blog posts read like a never ending sales pitch people aren’t going to continue reading. However, every once in a while when something big is going on within the business it’s absolutely OK to share the news on the established company blog. This is a good opportunity to do some inner linking on your website over to the new product page.

Video

Some people are visual learners and would prefer to learn about your new product by viewing a demonstration. Spend a few minutes explaining how to use the product while pointing out the key features. A video can be shared on YouTube and then embedded within any other content about the product, such as a blog post. This is especially useful because the video can help them make purchasing decision, teach them how to use the new product, generate buzz, and more.

Newsletter

If you’ve built up a good list of opt in email subscribers, a new product launch is the perfect time to send out a newsletter. Subscribers are obviously interested in your company and what you have to offer. You can encourage recipients to sign up for a trial and click over to your site for more information.

Social media

Thumb up representing social network logo above the word likeNo matter who your target audience members are, they are using social media. Work on building up a social following and share information about the product launch with your followers. Once you’ve written a blog post, created a video, distributed a press release, etc. be sure to share the link in social media.

Are you leveraging your new product launch with content? If not, you should be! This is the best strategy you have for generating interest, and if it is done right, it can also help with your SEO.

 

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: