Boston Social Media Marketing

For marketing professionals, social media is more than a platform for visibility—it’s a dynamic space for building relationships, driving engagement, and amplifying your brand’s voice. Your social media marketing strategy should be about more than just posting content. It takes a thoughtful and strategic approach that requires a deeper understanding of your audience, creating campaigns driven by value, and leveraging data for continuous improvement. This encompasses a variety of activities, such as creating great content, managing paid social ads, and monitoring performance. Each part of your social media efforts should align with business goals and be a part of your overall marketing strategy. It’s time to rethink your social media if you want to turn your social media efforts into a quantifiable source of engagement and growth.

The Brick Marketing Social Media Solution at a Glance:

👉 A thorough diagnostic social media audit that surfaces engagement and branding opportunities.
👉 A custom-tailored social media strategy and editorial calendar aligned with target audiences and goals.
👉 Platform-optimized content creation and scheduling, plus paid ad support.
👉 Real-time monitoring of social media KPIs, with ongoing refinements based on analytics.
👉 Management at the following networks: Meta Advertising, LinkedIn Ads, YoutTube, TikTok Ads & others.
👉 Proactive posting consistency, brand voice, ROI measurement, crisis handling, and visual consistency.

Expand each below to learn about the customized approach and process:

PHASE 1: Social Media Audit

We perform a social media audit, which is the process we use to check up on a brand’s social media presence. The goal for the audit is for us to is uncover opportunities for growth. The first step, though, is to determine the current state of the existing social media efforts. That’s where the audit comes in. After that, we then analyze engagement metrics, such as likes, shares, comments, and follow growth, with the goal of determining audience interaction. We also evaluate any content that has been posted on social media to discover what resonates with followers. It’s also important to analyze competitors as part of this strategy because it gives us insights into the industry, such as current trends and industry benchmarks. We also look at details like posting frequency, strategic nuances specific to different platforms, and effectiveness of ad campaigns. From there, we give actionable recommendations that improve engagements, visibility, and ROI.

PHASE 2: Social Media Strategy

Once we perform the social media audit, the next step is to create a social media strategy, or a detailed plan that is designed to achieve specific objectives. We begin by identifying the target audience and then developing clear, measurable goals, like boosting engagement, driving traffic, or increasing brand awareness. Our ultimate goal is to help you achieve these objectives. We look at details like selecting the social media platforms that best connect goals with results. You’ll want to focus on areas that have the most impact for you. From there, we also develop content that has been tailored to each platform, while also maintaining a consistent brand voice. We also create a posting schedule and calendar that has been designed for consistency and effectiveness. Maintaining this consistency is a driver of your success and is supported by performance tracking through analytics. We integrate paid campaigns as needed, and stay consistency organized to better optimize your social media to align with audience trends and business goals.

PHASE 3: Social Media Implementation

The next step is to focus on social media implementation. This is the process of bringing the plan to life by enhancing a brand’s social media presence on various social platforms. It all begins by creating new social media profiles or refining existing ones to ensure cohesive branding, messaging, and visuals. They need to be consistently aligned with your brand identity. We develop and schedule content into social media by creating a detailed calendar. We focus on engaging posts that are customized for each platform, always ensuring that they support business goals and objectives. We also track performance using analytics, allowing for real-time adjustments to optimize results.

PHASE 4: Social Media Measurement

After the social media is implemented, we focus on measuring results. This involves monitoring and analyzing data to assess the success of a brand’s social media activities. We begin by establishing key performance indicators (KPIs) such as engagement, reach, impressions, click-through rates (CTR), and conversions. We use analytics tools to track audience behavior, evaluate content performance, and review campaign outcomes. By analyzing metrics, we can identify trends, understand audience preferences, and discover areas for improvement. Regular reporting delivers actionable insights that inform strategy adjustments. By doing this, we ensure that the social media efforts are aligned with business goals and consistently deliver measurable, impactful results.

Schedule a Meeting to Get Help With Your Social Media

Save time and see if we’re a good fit. Schedule a short meeting with the Brick Marketing digital marketing team so we can learn your goals, share initial ideas, and confirm whether we can help.

FAQs About Brick Marketing’s Social Media Service

What is the first step in your social media management process?

We begin with a social media audit that evaluates your presence engagement metrics content and ad performance to uncover opportunities for growth.

How do you create a social media strategy?

We develop a tailored plan with audience targeting measurable goals content calendars platform selection and paid campaigns aligned to business objectives.

Who manages the content creation and posting?

Our team creates platform optimized content manages scheduling and posting maintains brand voice and supports paid social ads across major networks.

How do you measure success in social media marketing?

We track KPIs such as engagement reach impressions CTR and conversions providing ongoing reporting and refinements to maximize ROI and brand impact.