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Conducting keyword research is one of the most important steps in your full-service SEO strategy; it has the potential to make or break your long term SEO campaign. Targeting the right keywords will help drive more targeted traffic to your site, as well as help your site rank well for relevant searches. Brick Marketing understands that there is no “one-size-fits-all” way to conduct keyword research. Our keyword research services are based completely on your site and your industry.
SEO keyword research starts with understanding how your audience thinks. Brick Marketing will work with your company to get in the heads of your target audience. We will review your site's analytics to determine which keywords are currently bringing targeted visitors to your site and which keywords produce the highest conversion rate.
Using the Google Keyword Planner Tool, Brick Marketing will analyze the content of your site on a page-by-page basis and come up with a list of relevant keywords that we believe best reflect the content and goals of that individual page. We will present a mix of broad, mid-range and long-tail keywords that we believe your website should be targeting throughout your SEO campaign. Brick Marketing will also determine which pages should focus on branded keywords and which should focus on non-branded keywords.
Brick Marketing will also look at the seasonality of your industry to determine if there are any keywords that, even though they might have a low search volume now, will prove incredibly valuable at different times of the year. We understand that every industry’s buying cycle differs in length and we take that into account when conducting keyword research.
We will also analyze you top competitors’ sites to determine what keywords they are targeting and identify any keyword opportunities that you can capitalize on. If your website is targeting a local market, we will create a localized version of each potential keyword for you to review. For instance, “SEO firm” becomes “Boston SEO firm” and “Boston, MA SEO firm” in order to target a Boston search.
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