Writing by Brick Marketing in Content Marketing
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.
A great blog post title is:
What if the headline for this blog post was just “Blog Post Titles”? Does that sound interesting? Not really. It also doesn’t really say what it’s about. “Blog Posts Titles” could just be a list of blog post titles that have been used. Seems like a silly post, but who knows? Ensure that the reader will get some benefit from reading it and include catchy phrases like “Best Practices For”, “Learn How To”, and “Tips for Success”. Don’t be afraid to throw an “Amazing” or “Awesome” in there every once in awhile. People will want to know what makes it so amazing or awesome, after all.
Related to the Content
A blog post title shouldn’t be vague. Instead of titling the post “What I Learned Today”, change that to “What I Learned Today About “X””. It’s a similar strategy to SEO keyword research that is done for every page of a website. You want to choose keywords that are most relevant to the content on the page. Just like the keywords should never be too broad, neither should a blog post title.
Blog post titles need to include keywords to tell the search engines what the post is about. There is a misconception that optimized titles take the creativity out of it, but a blog post title can be creative and optimized at the same time. If you’re going to use a play on words or a pop culture reference that humans may understand, you need to balance that out with keywords that the search engines will understand. For example, a post that you wanted to call “Singin’ in the Rain” becomes “Singin’ in the Rain – A Guide to Buying the Perfect Umbrella”
People like to browse the web and rarely read a blog post word for word. If they see that the blog post includes a list, they may be more likely to click since they know it will be an easy read. Include phrases like “Top 10 Ways to” or “5 Resources for”. Remember, if the post promises a list, make it a list! Include numbers, bullet points, or subheadings. Don’t promise a list and then include paragraph heavy content that looks like all the other posts.