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Although many of the general principles and best practices are the same as B2C SEO, a B2B company looking for B2B SEO services understands that SEO is about so much more than just getting to the top of Google or Bing. A B2B SEO campaign should focus not just on growing your back link portfolio, but also on building your brand authority, creating thought leadership content designed to walk your prospects through every stage the buying cycle, connecting with other industry leaders with the help of social media marketing, establishing your brand as true market leader and more. Because most B2B sales cycles are much longer than the average B2C cycle, your SEO campaign needs to account, plan for and adapt to this.
White Hat SEO Approach – Brick Marketing is a strict white hat SEO firm. We closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines. Also, for every full service SEO client, we use a very strict white hat link building practices as indicated by Google here.
As a B2B business ourselves, Brick Marketing understands the unique challenges that come with a B2B SEO campaign. As a B2B SEO services agency, Brick Marketing has worked with dozens of B2B clients over the years in a variety of industries including companies in the following B2B industries: software, manufacturing, professional business services, IT, technology, industrial, biotech, healthcare, commercial construction and much more. Read about several Brick Marketing B2B SEO client case studies here.
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