Content Marketing: Use AI or a Copywriter?
By AMA Boston
Online event
Feb 12 from 3pm to 4pm EST
Overview
The Big Question Every Marketer Is Asking AI tools are transforming content marketing overnight. But does faster always mean better?
The Big Question Every Marketer Is Asking
AI tools are transforming content marketing overnight. But does faster always mean better? And where does that leave human creativity?
Join us for a candid conversation about finding the right balance between artificial intelligence and authentic human voice in your content strategy.
What You’ll Learn
– This session tackles the questions keeping content marketers up at night:
– Where AI delivers real value—and where it falls flat. Understand the specific content tasks where AI tools genuinely save time and improve output, plus the blind spots that can damage your brand.
– Why human copywriters still matter. Discover the high-impact, strategic work that requires human judgment, creativity, and emotional intelligence—the work AI simply cannot replicate.
– How to find your ideal AI-human mix. Walk away with a practical framework for deciding when to use AI, when to bring in human talent, and how to make them work together so your content stands out.
– What responsible AI looks like in practice. Learn ethical guardrails and best practices for using AI in content marketing without compromising authenticity or trust.
