The client approached Brick Marketing seeking comprehensive support across their digital marketing ecosystem. As a B2B organization in need of strategic and tactical marketing improvements, they required a partner to assess, rebuild, and enhance their digital presence. Their goals included improving lead generation, refining digital strategies, increasing conversion opportunities, and strengthening marketing infrastructure. Over the course of a 12-month engagement as their outsourced Fractional CMO, Brick Marketing took a deep dive into all areas of their marketing operations as follows below.
**Please note, due to confidentiality and non-disclosure agreements that we have in place, we can not share the client company name.
Website Conversion Optimization
👉 Positioned website and content strategy to be optimized for AI search.
👉 Made significant website enhancements: improved usability, streamlined navigation, added trust signals, established backend processes, enhanced security, and implemented a conversion improvement plan.
👉 Over a one year period, conversion improvement recommendations increased inbound leads by 28% from all sources of website traffic.
Sales Process Review and Marketing Alignment
👉 Analyzed the sales funnel and provided actionable feedback.
👉 Helped the sales team identify improvement opportunities and close performance gaps.
👉 Audited and made specific recommendations for the sales team to reach sales goals.
Content Marketing
👉 Conducted an full content audit, where all content assets were reviewed against goals and competition.
👉 Created a strategic content plan, including topic development and a publishing calendar.
👉 Mapped content to all stages of the sales cycle (early, mid, late).
👉 Recruited and onboarded a qualified freelance writer to execute content creation.
Search Engine Optimization (SEO) and AI Search Optimization
👉 Targeted and improved high-converting search terms.
👉 Created an implemented on ongoing SEO and conversion improvement process/check.
👉 Positioned website and content strategy to be optimized for AI search.
👉 Increased impression share (50%), visitors (22%) and conversions (15%) from SEO efforts.
PPC Advertising
👉 Optimized campaigns to focus on higher intent keywords.
👉 Improved ad creatives for stronger conversion performance.
👉 Reduced overall cost while increasing the inbound lead conversion rate by 40%.
Email Marketing
👉 Conducted a full audit to improve performance.
👉 Refined subject lines, sender names, and email campaign design.
👉 Enhanced open and click-through rates.
👉 Improved list segmentation and hygiene.
👉 Resulted in a 300% increase in email-driven traffic.
Social Media Strategy
👉 Built and implemented a social media plan aligned with business, marketing and sales goals.
👉 Developed a brand strategy that tied into the social media programs.
👉 Worked with in-house team to manage full social media implementation.
Team Expansion and Transition
👉 Assisted in hiring new marketing team members, including salary review, job posting management and candidate review.
👉 Helped ramp up new hires with systems, tools, and overall digital marketing strategy.
👉 Seamlessly transitioned all marketing operations back to the in-house team after completing the Fractional CMO engagement.
