SEO Strategy for B2B Websites

The goal of a B2B SEO strategy is to take whatever assets your website currently has including business relationships, unlocked content, your brand’s online reputation, partnerships and more and leverage them for SEO and your long-term organic success.

Many B2B businesses have been surprised to find that even though they may be a powerhouse when it comes to the offline world, when they decided to take their business online there was a whole new set of competitors to contend with and their B2B online brand wasn’t as strong as their offline brand was. When developing a B2B SEO strategy is it imperative to start with your competitors and establish a baseline for how well your website is doing compared to theirs. Understanding where your website falls helps create a much clearer picture of what your B2B SEO strategy needs to include in order for your brand to effectively compete online.

Although Brick Marketing would never create a B2B SEO strategy that simply replicated that of your competition, competitive research helps us understand exactly what your competition is doing with their own SEO. How heavily are they investing in link building and what kind of links are they getting? How much content are they creating and is it getting cited from other sites? Using the SEO software Moz to run a competitive link analysis we can also find valuable link building opportunities your current SEO campaign may have overlooked. We can also use it to determine where the holes in your competitor’s B2B SEO strategies are and help create a B2B SEO strategy that helps your website take advantage of their shortcomings.

As part of your B2B SEO strategy, Brick Marketing will take the time to conduct keyword research based on the content of your site to determine what, if any, new and non-branded keywords your website should be targeting to help increase organic traffic, leads, and ultimately conversions. Once you have approved these new keywords, which will target both the influencers and decision makers, Brick Marketing will optimize your website including both high level SEO recommendation as well as page by page recommendations.

Brick Marketing is a strictly white hat B2B SEO services agency and everything we do is within accordance of the Google and Bing Webmaster Guidelines. We don’t believe in “chasing the algorithm” or trying to stay one step ahead of the next search engine update. Our white hat approach means we only invest in B2B SEO tactics that are going to help propel your website forward and help it benefit from any subsequent algorithm updates.

The goal of a B2B SEO strategy is to take whatever assets your website currently has including business relationships, unlocked content, your brand’s online reputation, partnerships and more and leverage them for SEO and your long-term organic success. Many B2B companies already have marketing programs in place that could actually have a dramatic impact on your SEO success and don’t even realize it! Brick Marketing’s job is to understand your business, messaging strategy, opportunities and unique value and apply all of that create a powerful B2B SEO strategy designed to help drive more targeted traffic to your site, increase your brand’s online presence, build links and social signals and more.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

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