What is Email Marketing?

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise. Once you understand– what is email marketing?–you can start to implementing these practices to reach more customers.

Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. It’s also a good way to guide existing customers back to your business. Many companies also provide an “unsubscribe” option for viewers in an effort to focus only on interested potential customers. Also, your company can opt to have a feedback mechanism where potential customers can tell you directly what they liked and disliked about a particular advertising campaign.

Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing.

Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing the advertising is the content.

The internet is the most popular way for people to gather information about products and services he or she is interested in. Maximizing your business’ capability to appear in internet searches through press release distribution and email marketing are effective tools in reaching your current customer and potential customers with essential information about your products or services. It’s a technique used by businesses worldwide and it can help your enterprise grow and establish a presence on the web.
Email Newsletters

Email newsletters are an effective means of keeping your client base informed about the products and services your company offers. The email newsletter can be in the form of a press release, or it can include graphics and information about purchasing a product. Some email newsletters feature a coupon to entice customers to come back or take advantage of a special offer. It can be a regular way for your business to stay in contact with customers.
Email Surveys

An email survey is material sent to your clients or potential clients asking for their feedback. It’s a great way to test a new product, service or idea. It’s also a great way to show the customer that you care about their opinions and are willing to work with them.


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