SEO Tools Used for
Brick Marketing Clients

Just as it’s important for you to find an SEO firm that is the best fit for your company, it’s necessary for an SEO firm to select and use the right SEO tools in order to make accurate decisions. The data that the SEO tools provide is beneficial when creating an SEO strategy and throughout the implementation of that strategy.

At Brick Marketing we understand that using SEO tools properly is essential for SEO success. Every SEO client has different needs and Brick Marketing will review additional tools based on those needs as necessary, but to follow you will find a list of the essential SEO tools that are used for all full service SEO clients in order to properly execute an SEO program.

Google Keyword Planner Tool: SEO Tool Used for Keyword Research

Keyword research is an extremely important part of the SEO process because the selected keywords lay the foundation for an entire SEO campaign. We’ve tested other keyword tools but have found that the Google keyword tool provides the most accurate data since it is coming straight from the source. The Google Keyword Planner Tool provides us with related keyword information along with the search volume for each term. We use that information to make informed decisions about which keywords should be targeted on each page of the site for all full service SEO clients.

Moz: SEO Tool Used for Technical SEO Audit, Keyword Rankings & Link Analysis

Moz is a paid SEO tool that we use for all of our full service SEO clients. Moz is a respected tool within the SEO industry because it emulates the way that Google views a website. At Brick Marketing we use Moz reports for a variety of purposes. We use Moz data to conduct a technical SEO audit of each client’s website. This includes finding 404 errors, making sure that 301 re-directs are properly in place, and looking for duplicate content, title, and meta description issues. Moz provides users with the inbound links of competitors. These links are analyzed and the data is used to help develop and improve upon a link building strategy. We can also pull SEO ranking reports from Moz as needed for our full service SEO clients.

Google Webmaster Tools: SEO Tool Used for XML Sitemap Submission, Crawl Information, Potential Google Penalties

Brick Marketing uses Google Webmaster Tools along with SEOMoz to understand how the websites of full service SEO clients are being viewed by the search engine. We use Google Webmaster Tools to make sure that a site is verified by Google, check that an XML sitemap has been submitted, view the crawl rate of the site, and check for any potential penalties.

Link Tiger: SEO Tool Used for Broken Link and 404 Analysis

Link Tiger is another useful paid SEO tool that will scan an entire website looking for broken links and provide a broken link report. It’s important to fix or remove broken links from a website because broken links can harm the search engine trust factor of a website. A large number of broken links tells the search engines that a visitor may not have a good experience. It’s very possible that a large website or a website that includes a blog may have many broken links that have accrued over time.

Pingdom: SEO Tool Used for Page Load Time Analysis

Pingdom is an SEO tool that tests the load time of a website and provides load time information for each page of the website. It provides a load time analysis for the website as a whole. Like broken links, a high page load time is an indicator that a website will not provide a good user experience. Brick Marketing will make suggestions to decrease website load time if necessary.

Google Analytics: SEO Tool Used for SEO Visitor, Conversion and ROI Reporting

Brick Marketing will make sure that Google Analytics is properly installed on the website of a full service SEO client. Google Analytics provides a wealth of information about a website including top performing pages, entrance keywords, conversion data, and more. The goal of an SEO program is to increase visitors that lead to sales and conversions. Google Analytics data will help full service SEO clients determine the ROI of their SEO program.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

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