Don’t Turn Google into Your Only Traffic Source

Written by Nick Stamoulis

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to help drive more qualified visitors to your website over time by helping grow your online brand presence (which includes, but is not limited to the search engine results). In my experience, I’ve found that when site owners worry about building their organic traffic from a variety of sources and NOT just on the search engines their SEO. That being said, what kind of traffic sources should you be building and how can you tell if they are any good?Don’t Turn Google into Your Only Traffic Source

Referral Sites

Referral websites can be a great traffic source for many reasons. First off, although they might send fewer visitors to your website in the long run when compared to the search engines they tend to be a much more targeted audience. For instance, let’s say you are heavily involved in a community forum and your profile link on that site sends a few hundred visitors to your site each month. Forums were the first online communities and target a specific audience—your audience! This is exactly the kind of traffic source you want because it’s a direct line from your target audience over to your website. The more involved in that forum you are the more powerful that profile link becomes as a traffic source. Whenever you are building links it’s important to think of each link as a potential traffic source—will it send the right kind of visitors to your site?

By building up the amount of referral sites serving as traffic sources for your site you are making your SEO program less vulnerable to the whims of the search engines. For instance, if 80% of your traffic comes from Google and you suffer from an algorithm update you could (in theory) watch 80% of your traffic vanish over night. Few sites can survive a hit like that for more than a few weeks and recovering from a penalty usually takes a lot longer than a few weeks. On the other hand, if your website only relies on the search engines for 50% of its traffic (which is still a lot) but has plenty of referral sites as traffic sources as well you can suffer a hit and hold on a bit longer while you try to recover.

Social Sources

Depending on whether you are a B2B or B2C company, different social sites are going to prove to be valuable traffic sources. For instance, LinkedIn is a phenomenal traffic source for B2B websites, especially the LinkedIn groups. You can submit content to up to 50 groups (from one profile) and know that your content is getting seen by exactly the kind of traffic you want coming to your site. You can reach both the influencers and decision makers with customized content based on the groups you submit to. B2C websites might have better luck with Facebook or Pinterest as a social traffic source because of the user base on those sites. A word of advice—in order to make sure social sites become a traffic source you need to make sure that your social profiles link back to your actual website in many, many ways. There are a lot of distractions on Facebook and LinkedIn that could pull your audience away from your brand so you want to funnel them through to your website as quickly as possible.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: