4 Startup SEO Issues to Be Aware Of

Written by Nick Stamoulis

Startup companies that recently launched their website (or are about to) have everything going for them. You have the opportunity to get your SEO off on the right foot from the get-go and not have to worry about any past black hat or grey hat activities that might come back to haunt you. With such a fresh slate, how can a startup SEO campaign go wrong? In more ways than one, actually.

Here are 4 startup SEO mistakes to be aware of:

1. New terminology won’t have any search volume.
If you’ve developed a truly revolutionary product, it’s entirely possible that you’ve just created your own niche! This is great from a startup SEO standpoint because it means there is little to no competition for your top keywords. It’s less than great from a startup SEO standpoint because it also means that none of your customers are using those keywords to search. Part of doing a good job with startup SEO means you might have to rely on less-than-perfect keywords at the beginning while you slowly introduce your new, teaching your target audience to search using these new keywords. SEO is a long term process as is, and this demand generation approach to SEO can make the process even longer since you’re starting from scratch and not piggybacking on well-accepted and commonly used terminology. How can people search for something when they don’t know what to search for?

2. Sites need time to age and gain search engine trust.
It doesn’t matter how amazing and well-optimized your site is when it launches, the search engines don’t automatically give you their stamp of approval. A brand new site, no matter how well built, still has to earn the respect of the search engines by building quality inbound links and generating great content time and time again. Even if you come out of the gate with your startup SEO guns blazing there is only so much you can do while you wait for time to take care of the rest.

3. Don’t expect initial press to sustain your SEO.
A really innovative startup is going to get a lot of love from industry blogs and major news sites when it first launches, but don’t expect that to carry your startup SEO forever. You might see a huge spike in traffic during those initial months when your CEO is getting interviews, you have a booth at all the major industry conferences and are getting a ton of great press, but sooner or later it is going to drop off. Once the shine has worn off your startup SEO campaign is in the same boat as last year’s hot new company.

4. Remember to budget for SEO from the beginning.
If your startup was lucky enough to receive VC funding, please allocate some of your budget for SEO from the beginning! Too often startup SEO campaigns are tacked on at the last minute, which mean there is hardly any budget left to actual implement and execute the campaign. Startup SEO doesn’t have to be overly expensive, but it doesn’t mean it’s free either.

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