Some SEO is Better Than No SEO
Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s business environment if a trusted friend, family member, or colleague didn’t refer a customer or client to you, there’s a good chance that you were found via the search engines. Forget about the Yellow Pages, the search engines are the primary destination for business information today.
Of course, SEO requires an investment. While the larger and mid-sized corporations might have the budget for it, smaller businesses often only see dollar signs when they are told that they should be investing in SEO. It’s one more expense that they have to squeeze into an already tight marketing budget. This is why many smaller businesses tend to simply shy away from SEO and continue to rely on advertising, promotions, and word of mouth that have gotten them where they are now. However, “where you are now” is the status quo. An optimized online presence can take your business a step further. Just because a smaller business might not be able to afford an in house SEO team or even an outsourced SEO firm, that doesn’t mean that they can’t do any SEO at all. There are ways to incorporate a search engine optimization campaign into your marketing strategy with only a small marketing budget.
While it does take some time (which involves a cost) there are plenty of free SEO resources out there for a marketing team or even the business owner to take advantage of. By learning the basics you can get started on implementing some SEO on your own. The first place to start is the Google Search Engine Optimization Starter Guide. Google is the most used search engine so it’s important to follow their guidelines and best practices. There are plenty of other SEO blogs out there that include valuable information for beginners that are just trying to understand the basics.
If you want to take it one step further to enhance your SEO knowledge there are plenty of SEO workshops to attend that are geared towards beginners that are looking to do some SEO work of their own. An SEO workshop won’t be free, but are mostly affordable, and the information that you will receive is invaluable. The workshop leader may even make some suggestions that are specific to your website. The knowledge that you will have after attending an SEO workshop will allow you to understand SEO and implement on site changes and conduct link building on your own.
If you have a little extra money to spare but can’t afford full service SEO, another option is to hire a consultant to develop an SEO strategy for you. Of course, the strategy will only have value if you make sure to execute it properly. Even skipping out on a few things here or there can affect the results.
Categorized in: SEO
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