Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Written by Brick Marketing

Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversion aspect and more. But even with hours upon hours of work behind you (and plenty more ahead) the organic traffic just isn’t there. Why not? Well, just because you create a piece of content or link today Google might not find/crawl it for a few days or even a few weeks. That’s why you have to take the link report in your Google Webmaster Tools account with a grain of salt; it doesn’t update in real-time. And newer domains have to earn their spot in the SERPs, a process that could take months, if not years, depending on how competitive your industry is. But most websites can’t wait months for organic visitors to start showing up, so look to social media sources to keep things moving!
Social Traffic Can Hold You Over While You Waiting for Organic Traffic

For instance, right now we are working on a site that’s been around for years (good domain authority) but organic traffic is actually one of the smaller traffic sources; maybe a few hundred visitors each day. But traffic from Facebook is easily 1500-2000 visitors a day! Social sites, like Facebook and Twitter and Pinterest, can be a great source of immediate traffic while you are waiting for Google to start sending visitors your way. For instance, one of our clients saw a 1,033.87% increase in traffic from LinkedIn in just a few short months. Meanwhile, Google traffic had only increased 22.63%. Not that a 22% increase in organic traffic in just 3 months is bad (that’s actually very solid), but it pales in comparison to 1,000%.

However, in order to drive social traffic your way you need a lot of content to keep social connections engaged and involved. Those Facebook or LinkedIn visitors need a reason to leave the social site and head your way—so what kind of information peeks their interest enough to get them to click? For our client with the huge surge in LinkedIn traffic, we helped them write one to two blog posts a week and submitted them to various LinkedIn groups. Just 15 or so pieces of B2B related content generated 700 visitors from LinkedIn! In one year, all their activity on LinkedIn generated 4,902 visitors, or 14.31% of their total site traffic.

The great thing about social media marketing is that it’s permission based. Once someone chooses to Like/follow your brand you have the ability/okay to actively target him or her. They want to hear from you so why not take advantage of that opportunity? The downside is that most people don’t head to Facebook looking for something in particular, unlike search where people are actively seeking answers, so you have to create content that stands out from all the noise. Think about how many links there are on someone’s Facebook homepage–why should your content get his or her click and attention?

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: