Getting Into the SEO Mindset

Written by Brick Marketing

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign.

Here are 4 things you need to build into your SEO mindset in order to be successful:

1. SEO is long term.

If you are looking for a quick fix to your online marketing problems or need to dump a ton of traffic on your website right now then SEO isn’t for you. What you do today might not have a real, tangible impact for several months but you could possibly still feel the effects of it a year or more from now. SEO is a long term building process that requires dedication and patience. I’ve seen plenty of great SEO campaigns get their legs cut out from underneath them because site owners didn’t think things were working after only giving it a month or two. Strap in for the long haul!

2. Link building is forever.

You might have a certain benchmark for SEO success that you’re trying to reach, but once you hit that benchmark that doesn’t mean your SEO or link building campaigns can stop! There are hundreds, maybe even thousands of companies competing for that number one spot in the SERPs and only one website gets to sit there. The moment you call it quits with your SEO is the moment you start sliding backwards. I’m not insinuating that if you don’t build a link every day your SEO program will come crashing down around your ears but if you go 2,3 or 4 months without any active link building and your competitors haven’t stopped with theirs you shouldn’t be surprised when they creep up on you. Link building is forever—accept it and move on!

3. Consistency is key.

Content is critical to your long term SEO success and while one piece of content can make a huge difference one piece of content is not enough to sustain your SEO program long term. When it comes to content marketing and SEO consistency is key. Get into a rhythm with your content marketing—write one blog post every Wednesday, upload a new video to YouTube once a month, spend 15 minutes every morning working on that white paper. You want to consistently build and promote your content so both your visitors and the search engines come to rely on your expertise and know you’re a valuable source of information.

4. Never forget your visitors.

One of the biggest reasons websites run afoul of the search engines is because they worry too much about the search engines (and yes, I realize that sounds contradictory). If you find yourself building (or buying) some particular link because you just want to look better in the eyes of Google you’re probably going to regret that link somewhere down the road…especially if that’s how you always approach your link building. No matter what you do as part of your SEO campaign you need to keep your HUMAN visitors in mind—is this piece of content actually teaching anyone anything or am I just trying to rank for a particular keyword? Will this links actually drive targeted traffic to my site or do I need to fill some link quota this month? More often than not, if you do something for your visitors and NOT just for the search engines it’s probably the right thing to do.

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

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“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

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“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

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– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

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