Plant Your SEO Garden Now!

Written by Brick Marketing

A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might not see the real SEO benefits for several weeks or even months! Depending on how competitive your industry is and how established your business is, it could take years to really build your organic presence. That doesn’t mean SEO won’t work for your website, but that you have to remember it’s a long term and ongoing process, just like planting a garden!

Imagine each piece of content you create is like a seed you’d plant in your garden. You can plant it in perfect soil, use the best fertilizer, water it exactly the right amount—but no matter how long you stare at that garden the only thing that makes it grow is time. Even with the best groundwork you need time to reap the benefits of all your hard work. SEO works exactly the same way. Even though when you publish a piece of content you can see it, share it, link to it (and get other to link to it!), until Google crawls and indexes that piece of content it doesn’t exist in the search engines. And if it doesn’t exist in the search engines than there is no way it can drive organic traffic to your site. Depending on how frequently Google crawls your site it could be a few days or even a few weeks before that content appears in the SERPS. But even then, that new URL has to earn its way up the list. Depending on how much other content there is out there around the same idea (and how powerful those URLs are), your content might need a lot of time and love to earn its stripes.

I know just how much internal red tape there can be whenever a company is trying to launch their SEO program. Q1 easily turns into Q2 (and sometimes even Q3) before you really get the ball rolling and suddenly you’re 6-9 months into the process before you’ve ever actually done anything! The longer it takes you to get your website optimized, your content schedule organized (and publishing!) and your link building efforts to kick in the longer it will be before you gain any ground. Suddenly you’re (supposedly) 7 months into your SEO campaign but you have no real results to show for it! Why? Because in reality, even though you’ve been talking about SEO for 7 months you’ve only got 2 months of work under your belt!

So now is the perfect time to start planting your SEO garden! It’s the beginning of the year, which means that in 12 months you’ll have a lot of data to report on and show the real effects of that SEO work. Even better, you can compare 2015 to 2014 to see exactly how much bang for your buck you’ve gotten through your SEO work. Take a look at this e-commerce client below (December is obviously their big month):

SEO Garden

Year-over-year, their Google organic traffic has increased 55.64% from 2013 to 2014. For them, that’s around 200k extra organic visitors in just a year! Now your SEO garden might not be worth 200k visitors, but even a 10% organic growth in a year is a solid number, especially if you work in a competitive landscape. The work you do this year helps pave the way for an even stronger 2016. Just like how your garden gets a little fuller every year!

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

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