Is Your SEO Firm Being Transparent?

Written by Nick Stamoulis

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It’s very much a “hurry up and wait” process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. And the other clients are stuck in limbo until the next Penguin refresh comes down the pipeline. The saddest part is that none of these clients knew, before they started working with us, that they were doing anything that could have resulted in manual or algorithmic penalty.

All of these clients had been relying on the “expertise” of an SEO provider to manage their link building. The problem is that these SEO experts either didn’t know or didn’t care that the rules of link building have changed dramatically in the last two years. Their SEO providers were still relying on article spinning, directory submissions, link exchanges, and other link schemes in order to grow their link profiles. For one of our clients, that actually helped them do fairly well organically…until they got flagged with a manual penalty of course. But their SEO provider never sent over a link building report because of “proprietary” actions, so they didn’t know what kind of links were being created in their name.

Is Your SEO Firm Being Transparent?

In my opinion, the key to a good relationship between SEO client and SEO provider is transparency. At the end of the day this is your website and you have the right to know everything that is being done to promote it. There are no secrets to SEO success and any SEO firm that claims “proprietary” tactics is just using smoke and mirrors to hide whatever they are actually doing.

When an SEO firm refuses to be open, honest, and transparent with their clients I am concerned that they are either A) doing nothing, just taking your money and sending you basic keyword reports (what some call maintenance mode) or B) what they are doing is actually working against your long-term SEO success.

If your website is penalized because of the actions of your SEO firm it’s your neck, your online reputation, and your website on the line. Google doesn’t care that you didn’t know, didn’t ask for, or didn’t want those links. If they are tied to your website you are responsible for them, for better or worse. That’s why I believe wholeheartedly in transparency. When all is said and done, if things go wrong your SEO firm can cut and run and leave you lost in the SERPs.

As an SEO client, you have the right to see link building reports that outline each and every link your SEO firm is creating on your behalf. You also have the right to review/edit any content your SEO firm might be writing and promoting as you. If you have questions about their tactics or methodology you deserve an answer in a timely manner. You should be informed of any major updates and what that means for your website. If you need to talk your SEO firm should not be impossible to get a hold of.

A good SEO firm is going to act as your partner, not just an outside vendor. And a good partner knows that honesty and transparency is key.

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“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

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“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

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"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

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“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

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