Is Your SEO Firm a Disaster Waiting to Happen?

Written by Brick Marketing

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly “maintenance” fee but no work other than pulling keyword-ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they just had a simple question. And worst of all, a few were actually penalized because of black hat or outdated link building activities their SEO firm had done.

It’s unfortunate that the SEO industry has a whole has such a poor reputation, because there are so many fantastic SEO firms that really care about their clients. But with no real barrier to entry anyone can throw up a website and claim to be an SEO expert. Part of being in the SEO industry means teaching potential clients about what NOT to do with their SEO, and that includes whom not to hire

Here are three signs that your SEO firm might actually be hurting you more than helping you:

SEO Disaster

They don’t send you link building reports.

It doesn’t matter who builds those links, if they point to your website they are your responsibility. You have every right as the site owner to demand monthly link building reports from your SEO firm to see exactly what kinds of links they are creating. We had one client whose former SEO firm claimed their link building tactics were “privileged” so they couldn’t see the final link. First off, there is no such thing as a “privileged” link-building tactic. Secondly, even if there were how does seeing those links reveal their secret link building plans? If you really wanted to there are a number of SEO tools that will show you your link profile, so why aren’t they just telling you upfront? Could they be hiding something? Maybe they are building junk links…or maybe even no links at all!

They aren’t proactively warning you about Google updates.

Even if Google doesn’t always warn site owners that an update is coming, the top SEO sites are usually bursting with rumors and speculations. If these big sites are talking about a possible update (and especially if Google confirms it!), your SEO firm needs to let you know about those changes and what they mean for your site. How will your link building efforts have to change? How is your guest blogging campaign affected? Does your site need to be re-optimized in any way? If the update is big enough the SEO industry as whole has to change and it’s important to know that your SEO firm is willing to do what is necessary to stay on the right side of the Google Webmaster Tools Guidelines.

They aren’t willing to teach you about SEO.

In my opinion, an educated client makes for a better SEO client. It makes my job as your SEO specialist so much easier if you understand why you can or can’t do something, and we don’t have to have the same argument every month. Your SEO firm shouldn’t be afraid that if they teach you about SEO you’ll fire them 2 months down the road. Instead, teaching you about SEO means you can be on the lookout for valuable linking or content marketing opportunities as well!

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

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