SEO Education Matters!
Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don’t have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or two man marketing team has to wear all of those hats and then some! With that much work to get done (and the days stubbornly clinging to the 24 hour time frame), many companies choose to hire a white hat SEO provider to manage their onsite SEO and link building campaigns, leaving the nitty-gritty details in the hands of the experts.
But just because you rely on your provider to handle the SEO details that doesn’t mean you get to wash your hands completely of SEO! It’s still important that site owners and marketers educate themselves about the rules and best practices of SEO, at least over time. The more you know about SEO the more you can protect your website and the more you can contribute to your long-term SEO success.
As SEO expert Trond Lyngbø said,
Looking back, most of my clients who have spent time and shown interest in learning, understanding and gaining knowledge about SEO and search engines have had better results than the ones unwilling to sink time and resources into it.”
Here are 3 reasons why SEO education matters:
1. You’ll learn the “rules” of SEO for yourself.
When you understand the rules and best practices of SEO you have a better understanding of how your SEO campaign fits in with the rest of your online and offline marketing. The Google and Bing Webmaster Guidelines outline what is and what is not acceptable and every site owner and marketer should read through them at least once, and keep their eyes peeled for updates and changes that might impact how you and your provider go about SEO.
2. You will be able to protect your site from SEO con men.
Unfortunately the SEO industry is plagued with its fair-share of con men and fly-by-night providers that take advantage of unsuspecting site owners. When you invest in your own SEO education you’ll learn what separates a great SEO campaign from one that could land your website in hot water with the search engines. Since you know the rules it’s much harder to get caught off-guard by an SEO con man and you can protect your long-term success.
3. You can become an active participant in your site’s SEO success.
Your SEO provider doesn’t know your industry as well as you do, they probably never will, so it’s entirely possible they are missing some great links and guest blogging opportunities simply because they don’t “know.” Obviously they will do their best to learn your industry but you are the one with the years of insights and experiences that can tip the scales in your favor. When you invest in your own SEO education you start to be able to recognize valuable SEO opportunities as they come across your desk. You can then pass those along to your SEO partner or even tackle them yourself!
Categorized in: SEO
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