5 Signs You’re Working with a Reputable SEO Firm

Written by Nick Stamoulis

SEO requires a significant investment, mostly because it’s a service that never really “ends.” An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you’ll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you’re working with a reputable one. Here are 5 signs you’re working with a reputable SEO firm:

They’ve been around for awhile

Sure, SEO isn’t astrophysics, but that doesn’t mean that anyone with the smallest bit of internet marketing experience should be calling themselves an SEO expert and selling their services at premium rates. There are many established, credible SEO firms that have been doing it for quite some time, meaning we’ve seen how the industry has evolved and evolved along with it over the years.

They’re strictly white hat

“White hat” SEO means playing by the rules and following Google’s webmaster guidelines, which is really what puts your website in the best position to grow organic search traffic over time. “Black hat” SEO, on the other hand, means using tactics that might give you short term gains, but will eventually catch up with you and result in lost rankings or penalties.

They’re always transparent

We’ve had quite a few clients come to us after working with other firms that essentially didn’t tell them anything. They were paying a monthly service fee, but didn’t know for what, exactly. A reputable SEO firm will always be transparent, outlining in detail what they plan to do, what they are doing, and what they will do after that. They’ll keep you in the loop throughout the entire process and won’t take any steps without prior approval.

They send reports

Along with outlining all of the work they do, a reputable SEO firm will also send regular reports, such as organic traffic reports from Google Analytics, so that you can see the results of the work. Some clients claim they don’t care about reports and only care about new business, which is fair, but a reputable SEO firm will still compile them and send them, or at least keep them on file just to have them on record.

They’re educating themselves

The best businesspeople, in any profession, are continually educating themselves. They’re taking courses, attending events and seminars, signing up for webinars, and reading industry publications. This keeps them on top of their game and able to adapt to any changing industry conditions. SEO is no different. You want to work with an SEO firm that is on top of industry shifts and can educate you on what’s happening and how it affects your website.

If you’ve decided to work with an SEO firm, you want to make sure that it’s a good experience and the firm is a reputable one. Keep these things in mind as you hire a firm and then as you work with one too. Sometimes the relationship can simply go stale over time, and there’s nothing wrong with looking for a new, better opportunity!

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

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"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

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