Form an Actual Relationship to Gain Guest Blogging Opportunities

Written by Nick Stamoulis

SEO is all about “content, content, and more content” today. While traditional link building still plays a role in an SEO campaign, recent algorithm updates have severely limited what’s considered an acceptable link, which has caused the focus of an SEO campaign to shift. Instead of looking for sites where you can simply “drop a link” (like a directory), time needs to be spent seeking out guest author opportunities on relevant industry sites. Links in the “author bio” section can help your SEO, but they will also hopefully generate traffic back to your site since the website should attract a similar audience.

Some guest posting opportunities are publicized right there on the site, which makes it easy to find contact information or the form to fill out to apply to become a guest author. However, in the case of many blogs, especially the well known and most popular ones, they probably don’t outright say that they accept guest posts, even though you can tell from reading the blog that there are plenty of posts from guest authors. So how do you become one of those people that are lucky enough to get a guest post on that popular industry site? Hard work!

You might think that the hardest part of writing SEO content for your own site and for other sites is the actual writing itself. However, if you want to obtain one of those coveted guest blogging spots on a well known industry blog, you’ll need to work just as hard at that too! It’s necessary to put your “networking” cap on, these opportunities aren’t just going to magically land in your lap. These guest post opportunities are typically given to people that the blog owner actually knows on some level and trusts.

The first step is to just get noticed by the blog owner. Ways to do this include following them in social media, sharing their posts in social media with your followers, and tweeting directly at them when appropriate. You can also leave thoughtful comments on the blog posts on the site. Make sure to read the whole post and leave a comment that will generate some interest and response. None of this “nice post!” nonsense.

Making a connection online is great, but it’s often the power of a personal offline relationship that can generate the best results when it comes to getting guest blogging opportunities. Be on the look out for industry events and conferences that these bloggers are likely to be attending. Don’t be afraid to initiate a conversation. If you’re an active commenter and social media follower there’s a good chance that they will recognize the name. If possible, invite them to get coffee or a drink sometime to have a deeper conversation. Don’t be afraid to pitch your idea. It could be rejected, but it’s worth a shot.

One of the best indicators of whether or not you will get a guest blogging opportunity is the quality of your own blog. It’s the first place a blog owner will look when you inquire about an opportunity. If there are lots of great posts, the blog owner will be more receptive to the idea of you posting on their site.

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