6 Quick Onsite SEO Tips for the Busy Site Owner

Written by Nick Stamoulis

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO process off over and over until the day when you finally have the time—because you know it will never come!

Here are 6 quick onsite SEO tips that can help jumpstart your onsite SEO process.

1. One page per keyword, 2-5 keywords per page.

You shouldn’t really try to target more than 2-5 keywords per page. If you think that more than 5 keywords would actually fit within the existing content it might be worth breaking that one page up into two pages or more. That way you can effectively and naturally incorporate those keywords into the content, giving your site a better chance of doing well in the SERPs for related searches. Also keep in mind that you should only target a specific keyword on one specific page. You can’t target “SEO firm” on every page of your site just because that is what you are trying to rank for. Different page, different keyword!

2. Get rid of homepage.com/html or/index and stick with .com

This is a common problem a lot of sites have and don’t even realize. If your site has a .com/html or .com/index for the homepage (or any other page on the site) do away with it and redirect everything to the .com page! Having multiple versions of the same page splits the internal and inbound link juice because the links are being shared across multiple pages. Plus, duplicate content might get your site in trouble with the search engines. It’s not worth the risk and it can make your .com pages much more valuable if you 301 redirect the other versions.

3. The most important pages should be included in the high level navigation.

Floating pages (the ones that aren’t properly linked to from within your internal navigation) are really hard for both the visitors and the search spiders to find and index properly. The most important pages on your site should be included in the high level navigation (and probably the footer as well) so visitors can easily navigate from page to page without having to retrace their steps by back clicking. Site structure does impact how the search engines view your site and pages that are more heavily linked to internally tend to be “worth” more in the eyes of the search engines.

4. Combine thin pages of content.

Go through every page on your website and ask yourself if that page provides any value to your readers. If it’s just a bunch of fluff then get rid of it! Thin content can trip the Google Panda update and land your website in hot water. Each page of your site should serve a purpose (and that purpose should be more than just to rank well!). If your content isn’t providing any value to your human visitors than why do you have it on your site?

5. Write custom title tags and Meta descriptions for each page.

While Meta descriptions aren’t as important for SEO success as they used to be, they still play a vital role in your website’s long term success overall. The Meta description is what convinces a searcher to click on your site over another in the SERPs. You have 150 characters to convince someone that your site contains the information they are looking for. If you don’t write a custom Meta description then the search engines can pull any random snippet of content from the page and use that instead. So much of what the search engines do is outside of your control, why not take advantage of the few things that you can?

6. Check for broken links and do a 301 redirect to save inbound links and SEO value.

Most sites have a few dead or missing pages and don’t even realize it. Even if you were to remove all traces of that page from your site chances are there would still be a few inbound links scattered across the web that could point visitors to it. Instead of sending them to a dead page (and wasting the link on a broken URL) use a 301 redirect to point that link to another page and save the SEO value of that link.

These are by no means the only elements of onsite SEO you need to worry about, but if you are pressed for time they are definitely a good place to start!

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