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READ THE LATEST DIGITAL MARKETING ARTICLES:

Create a Quality User Experience On Your Website

Written by Nick Stamoulis

It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...

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Don’t Forget to Address the Technical Aspects of SEO

Written by Nick Stamoulis

Most of us understand that SEO helps improve your presence in the search engines. Executing a solid SEO program can help increase traffic over time, and this is something that requires consistent effort in order to reap the rewards. It's true that excellent content, social media, building natural li...

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Have Realistic Goals for Your SEO Program

Written by Nick Stamoulis

It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...

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Are Customer Reviews Important for eCommerce?

Written by Nick Stamoulis

Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful. You just need a way to stand apart! Maintaining a good digital presence is about more than just going through the motions, there has to be something personal attached t...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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Does Guest Posting Still Work?

Written by Nick Stamoulis

Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks. When Google cracked down on this practice because of their rules about "link schemes", many people stopped guest posting. However, as it turns out, they didn't need to do that. Guest blog posting is sti...

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Should You Keep Dates On Evergreen Content?

Written by Nick Stamoulis

When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...

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SEO Content Marketing Can Help With B2B Sales

Written by Nick Stamoulis

When it comes to SEO, content plays a big role. It has many purposes, such boosting organic presence in the search engines, branding, and developing ways to engage with your audience. Another item that content can help with is that it can absolutely be part of the sales process, especially if you cr...

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Need a Blog Topic? Here’s Where to Look

Written by Nick Stamoulis

Blogging is an important component of an SEO campaign. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provides opportunities to target long-tail keywords or questions that people are...

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Do Web Developers Need to Know SEO?

Written by Nick Stamoulis

When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...

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Determining the Preferred Domain for Business

Written by Nick Stamoulis

Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years. Choosing a domain name is even more important than actually naming the business since it will form the cornerstone of your business and marketing dealings, especially onlin...

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Marketing Message Needs to Match Expectations

Written by Nick Stamoulis

The main goal of digital marketing is to spread the word about a business. There are other goals that can come about from this desire, such as getting new leads, boosting traffic to a website, or branding. Besides that, marketing is all about messaging. Everything that is done concerning digital ...

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Hiring a SEO Firm in India is a Bad Idea

Written by Nick Stamoulis

When looking for a digital marketing or SEO firm, a business has many options. Outsourcing oversees to firm in a country like India is one of the possibilities. These firms claim to handle most forms of digital marketing, such as content marketing, social media, PPC, and even search engine optimizat...

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3 SEO Ranking Signals to Improve with a Blog

Written by Nick Stamoulis

The Google search engine algorithm has hundreds, if not thousands, of ranking signals. Google notoriously keeps all of these signals and how they affect each other a secret but there are some things that we’ve been able to figure out over the years (or Google has come right out and addressed). And...

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Do Keyword Rich Domains Still Work?

Written by Nick Stamoulis

There is some debate as to whether or not keyword rich domains can help with search engine optimization or whether overall, they can cause more harm than good. We have seen this on many occasions. Every now and then, a website that has a keyword rich domain will experience great rankings in the sear...

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Don’t Let Your SEO Process Define You

Written by Nick Stamoulis

It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...

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Should You Still Write Guest Posts?

Written by Nick Stamoulis

There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO. Those days are long behind us, thanks to Google cracking down on how websites obtain backlinks. These days, backlinks should be natural and not forced. Back when this was a viable tool for backlinks,...

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Keep Your Blog With New Content

Written by Nick Stamoulis

It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience  reasons to ...

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3 Easy Ways to Elevate the Quality of Your SEO Content

Written by Nick Stamoulis

You might not think that there’s anything easy about writing SEO content. And to some extent, that’s true. Writing SEO content certainly requires an investment of time and resources to ensure that what you’re publishing is high quality and will actually generate traffic, clicks, and links to b...

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How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...

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Is Search Engine Rank Important for B2B?

Written by Nick Stamoulis

When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...

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Can You Prove That SEO Works?

Written by Nick Stamoulis

There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...

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Handling Multiple Cities and Locations with SEO

Written by Nick Stamoulis

When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...

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Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

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Technical SEO Audit – Check Your Website for Problems

Written by Nick Stamoulis

SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...

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Deliver Content Your Audience Wants to Read

Written by Nick Stamoulis

When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Match SEO Keywords to User Intent

Written by Nick Stamoulis

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Social Media Doesn’t Always Need to Drive Revenue

Written by Nick Stamoulis

When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percentage...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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You Get What You Pay for With Digital Marketing Firms

Written by Nick Stamoulis

There is a popular adage in our culture that states, "You get what you pay for." Webster's Dictionary defines this sentiment by explaining that it is, "used to say that a thing that can be bought for a very low price probably isn't very good." This could pertain to just about everything, such as a ...

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Turn Broken Links into SEO Wins

Written by Nick Stamoulis

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...

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Email Newsletter Marketing Helps Your SEO

Written by Nick Stamoulis

When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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Analyze Page Load Time As Part of Your SEO Audit

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

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3 Steps to Take to Prepare for an SEO Campaign

Written by Nick Stamoulis

Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...

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B2B Touchpoints Keep You In Front of the Customer

Written by Nick Stamoulis

In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as  an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...

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SEO Blog Writing Myths to Ignore

Written by Nick Stamoulis

Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about ho...

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History of Google Panda and Penguin Updates

Written by Nick Stamoulis

These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...

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How a PPC Campaign Complements an SEO Campaign

Written by Nick Stamoulis

Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...

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Can PPC Affect Organic Search Results?

Written by Nick Stamoulis

When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....

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Completed Keyword Research: What Happens Next?

Written by Nick Stamoulis

SEO is about keywords. While it’s true that search behavior has changed and the search engines have a better understanding about the meaning of a search (as opposed to exact keyword match), it’s still about keywords. If your content includes the words and/or phrases that match up to what someone...

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Is Your Online Branding Outdated?

Written by Nick Stamoulis

Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...

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4 Reasons Why Your Search Traffic Has Dipped

Written by Nick Stamoulis

Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...

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One Size Doesn’t Fit All For Content Marketing

Written by Nick Stamoulis

When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...

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