x
[formidable id=6]

READ THE LATEST DIGITAL MARKETING ARTICLES:

Branding is About Building Trust

Written by Nick Stamoulis

We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...

Read More

Hire a Digital Marketing Agency Based on Their Expertise

Written by Nick Stamoulis

Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led you t...

Read More

Web Development Mistakes That Harm SEO

Written by Nick Stamoulis

For a business website, hiring a professional website developer is an absolute must. Potential clients and customers will judge your company based on first impressions, and today, most first impressions are made online, specifically with the company website. A DIY website or a website created for fr...

Read More

Should You Overhaul Your Business Website?

Written by Nick Stamoulis

How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...

Read More

Company Leadership Can Harm Digital Marketing Process

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...

Read More

Give Your Main Brand Top Priority

Written by Nick Stamoulis

Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...

Read More

3 SEO Reasons to Have a Business Blog

Written by Nick Stamoulis

There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...

Read More

Tips for Hiring an SEO Consultant

Written by Nick Stamoulis

If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is...

Read More

Don’t Skip a Phase When it Comes to Content Marketing!

Written by Nick Stamoulis

Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...

Read More

Should You Showcase Awards on Your Website?

Written by Nick Stamoulis

We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...

Read More

Are You Really Ready for SEO?

Written by Nick Stamoulis

A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...

Read More

SEO, Content and Social Media All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

Read More

Interruption in Digital Marketing Doesn’t Work

Written by Nick Stamoulis

Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...

Read More

Should You Share Your Metrics on Your Website?

Written by Nick Stamoulis

When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...

Read More

3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

Read More

Do You Need to Change Your Social Media Strategy?

Written by Nick Stamoulis

No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...

Read More

Are Titles for Your Content Effective As They Could Be?

Written by Nick Stamoulis

When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...

Read More

Your Technical SEO Might Need a Refresh

Written by Nick Stamoulis

When was the last time you performed a technical SEO audit on your website? We see this all the time. The common idea is that once you take care of performing the audit and taking care of any technical issues you might have once is enough. Well, this isn't necessarily the case. You should check up o...

Read More

How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

Read More

Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...

Read More

Design Isn’t As Important As Usability

Written by Nick Stamoulis

When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...

Read More

Keywords Should Align With Audience

Written by Nick Stamoulis

When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...

Read More

Everyone in Your Organization Should Learn SEO

Written by Nick Stamoulis

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

Read More

Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...

Read More

Digital Marketing Helps Build Your Brand

Written by Nick Stamoulis

Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...

Read More

Content Helps Build Audience Transparency

Written by Nick Stamoulis

When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...

Read More

You Can’t Predict or Forecast SEO Results

Written by Nick Stamoulis

When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...

Read More

SEO Checklist for Site Redesigns

Written by Nick Stamoulis

Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...

Read More

Keep a Consistent Message Across All Platforms

Written by Nick Stamoulis

When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...

Read More

Put Customers First When Designing Your Website

Written by Nick Stamoulis

When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...

Read More

Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

Read More

Understanding User Search Patterns for Effective SEO

Written by Nick Stamoulis

Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...

Read More

Blog Readers Are More Sophisticated Than You Think

Written by Nick Stamoulis

One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...

Read More

Don’t Stop Digital Marketing Even in Uncertain Times

Written by Nick Stamoulis

When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...

Read More

Create Brand Trust with Your Content

Written by Nick Stamoulis

Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers and p...

Read More

On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

Read More

What Does Digital Marketing Mean for B2B?

Written by Nick Stamoulis

It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...

Read More

Develop an SEO Mindset for Success

Written by Nick Stamoulis

Are you ready to embrace SEO success? This may seem like a silly question, but it is worth asking. Search engine optimization takes a while to get going, and the work can often be thankless for a long time until everything suddenly clicks together. It's worth examining this question so you can know ...

Read More

Reasons Why B2B Companies Need Social Media

Written by Nick Stamoulis

When it comes to marketing your B2B business online, you want to give yourself every advantage. Although it may seem like activities such as regular posting on social media platforms may not be doing you a lot of good, this couldn't be further from the truth. It is so important to incorporate social...

Read More

Are Keywords Really That Important?

Written by Nick Stamoulis

Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. Wh...

Read More

Put Your Audience First with Digital Marketing

Written by Nick Stamoulis

While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...

Read More

Introducing Your Brand to Your Audience

Written by Nick Stamoulis

Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...

Read More