READ THE LATEST DIGITAL MARKETING ARTICLES:

Content for SEO Needs to Be Obvious

Written by Nick Stamoulis

When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...

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These Technical SEO Items Still Matter

Written by Nick Stamoulis

Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...

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Make Sure PPC Has Its Place

Written by Nick Stamoulis

Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...

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Branding is About Building Trust

Written by Nick Stamoulis

We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...

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Hire a Digital Marketing Agency Based on Their Expertise

Written by Nick Stamoulis

Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led you t...

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Web Development Mistakes That Harm SEO

Written by Nick Stamoulis

For a business website, hiring a professional website developer is an absolute must. Potential clients and customers will judge your company based on first impressions, and today, most first impressions are made online, specifically with the company website. A DIY website or a website created for fr...

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Should You Overhaul Your Business Website?

Written by Nick Stamoulis

How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...

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Company Leadership Can Harm Digital Marketing Process

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...

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Give Your Main Brand Top Priority

Written by Nick Stamoulis

Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...

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Tips for Hiring an SEO Consultant

Written by Nick Stamoulis

If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is...

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Don’t Skip a Phase When it Comes to Content Marketing!

Written by Nick Stamoulis

Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...

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Should You Showcase Awards on Your Website?

Written by Nick Stamoulis

We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...

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Are You Really Ready for SEO?

Written by Nick Stamoulis

A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...

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SEO, Content and Social Media All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

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Interruption in Digital Marketing Doesn’t Work

Written by Nick Stamoulis

Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...

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Should You Share Your Metrics on Your Website?

Written by Nick Stamoulis

When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...

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Do You Need to Change Your Social Media Strategy?

Written by Nick Stamoulis

No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...

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Are Titles for Your Content Effective As They Could Be?

Written by Nick Stamoulis

When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...

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Your Technical SEO Might Need a Refresh

Written by Nick Stamoulis

When was the last time you performed a technical SEO audit on your website? We see this all the time. The common idea is that once you take care of performing the audit and taking care of any technical issues you might have once is enough. Well, this isn't necessarily the case. You should check up o...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Keywords Should Align With Audience

Written by Nick Stamoulis

When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...

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Everyone in Your Organization Should Learn SEO

Written by Nick Stamoulis

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

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Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...

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Digital Marketing Helps Build Your Brand

Written by Nick Stamoulis

Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...

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SEO Checklist for Site Redesigns

Written by Nick Stamoulis

Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...

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Put Customers First When Designing Your Website

Written by Nick Stamoulis

When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...

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Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

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Understanding User Search Patterns for Effective SEO

Written by Nick Stamoulis

Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...

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Don’t Stop Digital Marketing Even in Uncertain Times

Written by Nick Stamoulis

When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...

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On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

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What Does Digital Marketing Mean for B2B?

Written by Nick Stamoulis

It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...

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Develop an SEO Mindset for Success

Written by Nick Stamoulis

Are you ready to embrace SEO success? This may seem like a silly question, but it is worth asking. Search engine optimization takes a while to get going, and the work can often be thankless for a long time until everything suddenly clicks together. It's worth examining this question so you can know ...

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Reasons Why B2B Companies Need Social Media

Written by Nick Stamoulis

When it comes to marketing your B2B business online, you want to give yourself every advantage. Although it may seem like activities such as regular posting on social media platforms may not be doing you a lot of good, this couldn't be further from the truth. It is so important to incorporate social...

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Put Your Audience First with Digital Marketing

Written by Nick Stamoulis

While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...

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Introducing Your Brand to Your Audience

Written by Nick Stamoulis

Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...

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Don’t Write a College Essay on Your Company’s Blog

Written by Nick Stamoulis

Content on your company's blog needs to be accessible to your audience. In other words, its chief purpose should be to please those who will read it, while also conveying your expertise. There are all kinds of strategies that you can do in order to accomplish this. All you need is to come up with a ...

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SEO: A 5 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...

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Should You Outsource Your Social Media?

Written by Nick Stamoulis

Social media has an important place in the world of digital marketing. Each of the platforms, such as Twitter, LinkedIn, and Facebook, gives your business chance to draw in a larger audience. This can lead to an increase in branding for your company, and over time this could help increase traffic to...

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Ways to Integrate Trade Show Marketing and SEO

Written by Nick Stamoulis

There was a time when trade shows were incredibly common, and even though there aren't as many as there used to be, they are still a crucial marketing tactic for many industries. However, if you decide to attend a trade show, it stands to reason that you want to leverage the experience as much as po...

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Plan Your Digital Marketing for the Future

Written by Nick Stamoulis

Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...

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Develop a Mindset to Make SEO a Success a Reality

Written by Nick Stamoulis

When it comes to marketing your business online, it stands to reason that you want to achieve success sooner than later. With plenty of digital marketing strategies at your disposal to use, though, it can be difficult to decide the path to take to give your business the success you want. One of t...

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4 Ways to Supplement an SEO Campaign

Written by Nick Stamoulis

Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...

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Where to Start Your SEO Efforts

Written by Nick Stamoulis

Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...

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Intangible Factors That Make SEO Success a Reality

Written by Nick Stamoulis

It’s true that SEO is a vital part of your digital marketing strategy. However, success doesn’t come overnight. Success with SEO is something that needs to be earned, and it can only happen if a specific set of steps is followed on a regular basis. Activities such as onsite SEO, content marketin...

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Why You Should Avoid Duplicate Content

Written by Nick Stamoulis

It's true that the more content you write, the better off your website will be. The problem is, not all content is created equally. You should never post a lot of content if that means that the quality of what you're churning out is poor. Most of the time, low quality content is fairly obvious. H...

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Improve Your SEO Content in 3 Steps

Written by Nick Stamoulis

One of the most challenging things about writing SEO content is that there are so many web pages out there that you’re competing with. Unless you are the only person to write about a specific topic, there’s going to be competition. And, if you are the only person to write about a topic, it’s p...

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Has Your Organic Growth Flat Lined?

Written by Nick Stamoulis

It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...

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Building Trust With Your SEO and Digital Marketing Firm

Written by Nick Stamoulis

Trust is an important part of any relationship, and the relationship between the agency and the client is no different. It stands to reason that the company that you hire to take care of your digital marketing should have your trust, but just like any relationship, this trust will be built over time...

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Blogging Doesn’t Create Instant SEO Success

Written by Nick Stamoulis

When it comes to search engine optimization, a lot goes into making sure the program is successful. There are multiple components that make up a successful SEO campaign, including technical elements, strategically written content, and the link portfolio. In between all that, certain tasks, such as s...

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Broken Link Building How-To Guide

Written by Nick Stamoulis

Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO oppor...

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Importance of Marketing No Matter What Is Going On

Written by Nick Stamoulis

The world can be an unpredictable place, and some of these events could impact your business. The economy takes a downturn. A global pandemic sweeps the word and your business takes a hit. The industry you do business in changes and one of your products becomes obsolete. This is the nature of the wo...

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Make Sure Your SEO Goals Are Realistic

Written by Nick Stamoulis

When starting a digital marketing campaign, it's a natural impulse to want to see results right away. Some strategies within digital marketing yield quicker results than others, as is the case for something like pay per click advertising. Other digital marketing strategies, such as search engine opt...

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What SEO Data Should I Look At?

Written by Nick Stamoulis

When it comes to SEO, there are many things that come into play that could impact results. Known as ranking factors, these elements need to be constantly monitored to insure that the results are as good as they could be. Ranking factors include things like page speed, inbound links, and a secure web...

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Take a Conservative Approach When Finding Backlinks

Written by Nick Stamoulis

When it comes to SEO, most of us know that backlinks are important. The search engines are incredibly picky as to which backlinks they value and which they don't. This can be frustrating because our impulse as marketers is to control the situation. However, trying to actively find backlinks can actu...

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PPC and Social Media Advertising Can Enhance Results

Written by Nick Stamoulis

When setting out to create a digital marketing campaign, it makes sense that you want to come up with the most effective strategy possible. The goal is to ultimately find a way to maximize results, and most campaigns include a combination of strategies, such as SEO, content marketing, and social med...

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SEO Numbers Don’t Tell The Whole Story

Written by Nick Stamoulis

It is true that you have to look at the big picture constantly while working an SEO campaign. The problem is, you have to do this while working the day to day elements of the program, such as writing new content for the website, posting on social media, and building links. It is hard to achieve a se...

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6 Things to Analyze to Determine the Value of a Link

Written by Nick Stamoulis

An important part of SEO is link building. It’s a manual process of looking for inbound link opportunities on other websites. A link opportunity can be a directory listing, profile page, sponsorship link, partner link, or guest post, among others. These inbound links get crawled by the search engi...

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Content Can Help Increase Brand Awareness

Written by Nick Stamoulis

There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...

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Be Sure to Check SEO Statistics for Year Over Year

Written by Nick Stamoulis

There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because a...

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Knowing Your Target Audience is Important for SEO

Written by Nick Stamoulis

It's true that SEO is about more than just considering which keywords to use. Search Engine Optimization requires a lot more strategy than that in order to be effective! In fact, SEO is all about how each of the elements tie into one another to form a cohesive strategy. In other words, everything fr...

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Can SEO Bring In Local Foot Traffic?

Written by Nick Stamoulis

When it comes to operating a business, you want to make sure it is represented in the best way possible online. Everything from your website content, social media profiles, and even your link profile can have a huge impact on the traffic that your website attracts. Although each digital marketing an...

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The Buyer’s Journey Should Impact B2B Keyword Research

Written by Nick Stamoulis

It stands to reason that you want to target the right keywords when formulating your SEO plan. Getting to know what your ideal customer looks like will go a long way to help you find the best keywords. In order to really find the best keywords, you should take some time to also understand the buyer'...

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Claim Your Brand in the SERPs

Written by Nick Stamoulis

When it comes to marketing your business online, it stands to reason that you'll want to have a strong presence. The greater the exposure you can have, the more likely it will be that you'll attract new customers. This means that you'll need to have an extensive web presence that extends beyond havi...

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Have Realistic Expectations for SEO Success

Written by Nick Stamoulis

It's true that when you're involved with SEO, you need to make sure that the expectations are realistic. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they understand that SEO...

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Why Security Is Important for SEO

Written by Nick Stamoulis

There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...

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Avoid Unwanted Sources of Traffic

Written by Nick Stamoulis

When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...

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Don’t Overthink Your Video Marketing Campaigns

Written by Nick Stamoulis

Video marketing is a valuable part of any digital marketing campaign. Videos are a nice way to get people to engage with your brand, but they only work if the videos are done well. It is a misconception that videos need to be perfect before being launched. Perfection can be difficult to achieve, and...

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How to Set Yourself Up for SEO Success

Written by Nick Stamoulis

How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare. In other words, there is a right way to do things and then there's a wrong way. There is also a bit of an in-between where your actions could be effective, but your SEO program cou...

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Don’t Forget to Address the Technical Aspects of SEO

Written by Nick Stamoulis

Most of us understand that SEO helps improve your presence in the search engines. Executing a solid SEO program can help increase traffic over time, and this is something that requires consistent effort in order to reap the rewards. It's true that excellent content, social media, building natural li...

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Have Realistic Goals for Your SEO Program

Written by Nick Stamoulis

It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...

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Are Customer Reviews Important for eCommerce?

Written by Nick Stamoulis

Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful. You just need a way to stand apart! Maintaining a good digital presence is about more than just going through the motions, there has to be something personal attached t...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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Does Guest Posting Still Work?

Written by Nick Stamoulis

Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks. When Google cracked down on this practice because of their rules about "link schemes", many people stopped guest posting. However, as it turns out, they didn't need to do that. Guest blog posting is sti...

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