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Latest Posts

Think About SEO When Setting Up Social Accounts

Written by Nick Stamoulis

When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience....

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No SEO Firm Can Guarantee a Ranking

Written by Nick Stamoulis

Website owners are beginning to realize that it takes more than just registering a domain name and setting up a few pages of a website to find success online. In order for a website to accomplish anything it needs to be found. The main way that websites and the products and services that they offer ...

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Be Wary of SEO Firms That Spam You

Written by Nick Stamoulis

There are lots of SEO companies and consultants out there. Some are great, some are decent, and some are just plain awful. Unfortunately for website owners that are looking for some assistance with their SEO, it’s sometimes hard to tell the difference between them all, especially in the beginning....

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Communication Is Key for an SEO Partnership

Written by Nick Stamoulis

Smart companies know by now that if they want to have any success with their website, they need to get involved in search engine optimization. This isn’t an undertaking that should be taken lightly. SEO is a process that not only takes time to understand, but also takes time to implement. Everythi...

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Add LinkedIn Ads to Your B2B PPC Strategy

Written by Nick Stamoulis

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a sear...

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Don’t Rely On Just One Type of Link Building

Written by Nick Stamoulis

The first step to any SEO strategy is to do keyword research and develop the website content and meta tags using targeted keywords. Once this has been done it’s time to move on to phase two, which includes ongoing link building. In order to be respected by the search engines, a website needs to ha...

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Getting Pushed Down the SERPs

Written by Nick Stamoulis

Did you spent the time conducting keyword research, optimizing your site page-by-page based on the content and (congratulations!) you find your site ranking really well for your selected keywords, but still aren’t seeing the increase in visitor traffic you were expecting? Remember, that would have...

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More Social Media Missteps

Written by Nick Stamoulis

Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice...

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How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out th...

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Where Your Blog Went Wrong

Written by Nick Stamoulis

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place...

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Keywords Aren’t Turkey: Don’t Stuff!

Written by Nick Stamoulis

When it comes to SEO, there are a few things that you don’t want to be accused of doing. One of these is keyword stuffing, which is the practice of putting lots of (unnecessary) keywords onto your page to try and manipulate your search engine ranking. Trust us; it’s never a good idea to mess wit...

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Don’t Ditch Your Blog!

Written by Nick Stamoulis

It’s no secret that blogging can be tough at times. After all, it takes time to brainstorm ideas of what to write about and make sure that the content is engaging and relevant to what your audience wants to read. Then, once you decide on a topic it takes more time to actually write it while ensuri...

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SEO Terms Every Website Owner Needs to Know

Written by Nick Stamoulis

Talking about SEO involves throwing out a lot of terminology that can be very confusing for website owners looking to try their hand at doing a little DIY SEO. There is plenty of information available designed to help you through the process, but without a good grasp of the vocabulary it’s like tr...

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Stay Away From Black Hat SEO

Written by Nick Stamoulis

Remember when you were in 5th grade and Officer Friendly taught you just to say “No!” Well, the same rule applies when it comes to black hat SEO techniques. Just don’t do it! A “black hat” technique is anything designed to trick the search engines to artificially boost you rankings. This c...

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Don’t Rush Your SEO

Written by Nick Stamoulis

A few weeks ago, SearchEngineWatch.com author John Lynch published a post entitled “4 Reasons Why SEO is Underfunded,” discussing the reasons why SEO doesn’t always get the money (and subsequently the time and effort) it takes to run a successful SEO campaign. I think it is important to mentio...

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Don’t Forget about LinkedIn!

Written by Nick Stamoulis

When it comes to the social media networking world, Facebook and Twitter seem to get a lot of attention and are often considered the heavy hitters in the industry. However, LinkedIn is another important social media tool that is often overlooked. Unlike Facebook and Twitter, LinkedIn was created wit...

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Your Website Visitors First, SEO Second!

Written by Nick Stamoulis

If you want your website to be a success, you have to know something about SEO. Part of this involves getting in the minds of the people who will actually come to your site. A lot of times it’s hard to think of yourself as a user and not a webmaster, but it’s something you have to do if you want...

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White Hat SEO Information to Know

Written by Nick Stamoulis

To be a successful site on the web, you have to play by the rules. Countless people out there aim for sneaky search engine marketing that they think will increase their traffic and page rank. What ends up happening is they get reported, red flagged and eventually removed from a search engine entirel...

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Finding the Keyword Sweet Spot

Written by Nick Stamoulis

Keywords determine who will find your website, search engine spiders and human users alike. Your audience uses keywords to search for what your company offers and hopefully your other well-planned SEO efforts (link building, on-site optimization, relevant content and more) are placing your various l...

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Learning from Your Search Engine Marketing Mistakes

Written by Nick Stamoulis

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use...

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Meta Tags, Yes They Are Important

Written by Nick Stamoulis

If you are reading this blog it’s likely that you already know what meta tags are. But for those that don’t, it is the HTML code that contains information that describes your webpage. Even though the meta tags don’t affect the actual content on your page, they are still an important part of bu...

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Getting Through the Hard Times of SEO

Written by Nick Stamoulis

Let’s face it: search engine optimization is the biggest pain of owning an online business. It would be great if you could just put your site on the web and have people come to it. As we all know though, that’s far from what happens. Instead, you go through trial after trial, trying to find the ...

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Don’t Rush Your Search Engine Optimization

Written by Nick Stamoulis

It is important to understand that search engine optimization needs to viewed like a planted seed. You plant, you water and things grow…slowly. That doesn’t mean that certain things can’t or won’t occur quicker, but over all you have to be willing to be patient when you start marketing your ...

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