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Latest Posts

Is Your Onsite SEO Under Optimized?

Written by Nick Stamoulis

There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line...

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Search Just Got Even More Social

Written by Nick Stamoulis

If you’ve been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search ...

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Social Followers Don’t Mean Sales

Written by Nick Stamoulis

Social media is an important place to be for marketers today. After all, millions of people are visiting social sites on a daily basis and marketing is all about being where the people (target audience members) are. However, many marketers are measuring their social success the wrong way. Socia...

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4 SEO Items to NOT Check Daily

Written by Nick Stamoulis

It’s important that site owners keep an eye on various items during their SEO campaign. You need to know how well your keywords are performing (how much traffic are they driving?), what visitors are doing once they arrive on your, how well is traffic converting and so forth. These SEO items will h...

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Repurpose B2B Content with a Content Recycling Campaign

Written by Nick Stamoulis

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campai...

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Expand Beyond Core Keywords to Improve Traffic

Written by Nick Stamoulis

When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in...

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How to Fix a Google SEO Penalty

Written by Nick Stamoulis

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin u...

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Don’t Judge Your Social Success From One Update

Written by Nick Stamoulis

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve h...

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Keyword Selection Reminders

Written by Nick Stamoulis

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a ke...

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Google Panda Update vs. Google Penguin Updates

Written by Nick Stamoulis

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering w...

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Ways to Ruin the User Experience on Your Site

Written by Nick Stamoulis

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might b...

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Understanding Social Media Timing

Written by Nick Stamoulis

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following you...

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The SEO Value of Ecommerce Customer Reviews

Written by Nick Stamoulis

If you own an ecommerce website and are looking for ways to improve your SEO, you might already be sitting on a goldmine of content from your customer reviews! User generated content (UGC) is often overlooked by site owners, but it can have a wildly positive effect on your ecommerce SEO when you lev...

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SEO Tips for E-Commerce Websites

Written by Nick Stamoulis

SEO is a complex process for any website, but e-commerce SEO is perhaps the most difficult. E-commerce websites often have hundreds or thousands of product pages and SEO best practice is that ALL pages of a website should be optimized. Overwhelming? Possibly. Impossible? No. Since you want to do it ...

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You Don’t Own Your Social Profiles

Written by Nick Stamoulis

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when you...

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3 Important Ways B2Bs Should Use Social Media

Written by Nick Stamoulis

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They ...

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Give Links to Get Links

Written by Nick Stamoulis

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of...

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4 Ways to Identify a Good SEO Firm

Written by Nick Stamoulis

If you are looking to hire an SEO firm, you want to make sure you find the right company for your business and online goals. There is no shortage of SEO companies (large and small), consultants, gurus, experts and specialists eager to become your SEO partner—but how can you tell if one SEO company...

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Optimize Internal Brand Pages for Search

Written by Nick Stamoulis

There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to conve...

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Improve Blog Traffic from Your Target Audience

Written by Nick Stamoulis

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and ...

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Incorporate SEO into a Website Redesign

Written by Nick Stamoulis

A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be a...

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Don’t Neglect to Revisit On Site SEO

Written by Nick Stamoulis

When getting started with an SEO campaign, the first phase is on site optimization. This phase includes conducting keyword research and selecting the most relevant keywords that have search volume for every page of the site. These keywords are then implemented in the body content on the page, the me...

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Why Don’t You Have a Video Marketing Strategy?

Written by Nick Stamoulis

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. B...

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5 Tips to Keep Your Content Constant

Written by Nick Stamoulis

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search en...

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Build Your Brand by Guest Blogging

Written by Nick Stamoulis

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was ...

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How a Business Blog Can Hurt Your Marketing

Written by Nick Stamoulis

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business...

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The Small Business SEO Process

Written by Nick Stamoulis

Due to time and budget limitations, small businesses are typically slower to get involved in online marketing. They may be comfortable with the success that has been achieved from referrals, word of mouth, or traditional marketing practices like direct mail, flyers, coupons, ads, etc. However, even ...

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SEO Requires a Monetary Commitment

Written by Nick Stamoulis

When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don’t understand is that in order to do SE...

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Should Your Blog Include Paid Reviews?

Written by Nick Stamoulis

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to ...

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Is Personalized Search a Bad Thing?

Written by Nick Stamoulis

I came across this great article on SearchEngineLand the other day that discussed how users feel about personalized search. The debate has been going back and forth for some time about whether personalized search is a good or bad thing for the end user, who in the end is Google’s customer. Some sa...

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Relevance Should Determine Selected Keywords

Written by Nick Stamoulis

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively qu...

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Website Content Mistakes that Affect Conversion

Written by Nick Stamoulis

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that wi...

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A Link Audit Can Gauge Link Building Success

Written by Nick Stamoulis

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that w...

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Don’t Let Google SEO Freak You Out!

Written by Nick Stamoulis

Obviously, Google is the king of search. Sure, Bing has made impressive strides and some people will never stray from Yahoo! but when it comes to search, Google is where it’s at and has by far the largest share of the search market. Google is so much more than a search engine and has become a part...

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B2B Content Can Support More Than Your Blog

Written by Nick Stamoulis

If you are looking to improve upon online marketing efforts and build up your online presence, one of the best ways to do so is to start blogging. A B2B blog has many benefits. It’s a way to connect with target audience members and provide them with helpful and useful information that establishes ...

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Find the Right Social Media Balance

Written by Nick Stamoulis

It’s impossible to discuss online marketing today without mentioning social media. Social media networking sites are where the people are. The numbers don’t lie. The most popular social networking sites have millions of users. Clearly, that’s where you want your brand to be as well. In additio...

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Getting Controversial with Your Content

Written by Nick Stamoulis

A few weeks ago I wrote a post called “Search Rankings a Dead.” I wrote it because I was inspired by the topic of another blog post I had found on Search Engine Land (a great SEO industry blog) called “Search Rankings are Dead: Long Live Search Placements.” I don’t think it’s any great s...

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Competitor Info Can Help and Hinder SEO

Written by Nick Stamoulis

Before getting started with an SEO campaign it’s important to conduct research. Obviously you want to spend time researching your target audience and their behavior online, but it’s also important to spend some time researching what your competitors are doing in the online space. Competitor info...

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Small Business SEO Advice

Written by Nick Stamoulis

No matter what the size of your business, it’s important to have a website and spend time optimizing it. Just because you are a small company and get most of your business from referrals, that doesn’t mean that you don’t need to invest in your online presence. Sure, you may be able to maintain...

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Link Building is What Maintains SEO Success

Written by Nick Stamoulis

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. SEO can be broken up into two phases. The first phase is on-...

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Demand Generation and SEO

Written by Nick Stamoulis

How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe ...

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Be Where Competitors Aren’t with Link Building

Written by Nick Stamoulis

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts w...

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Don’t Forget About These On Site SEO Factors

Written by Nick Stamoulis

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized f...

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How to Boost the SEO Potential of B2B Content

Written by Nick Stamoulis

B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewh...

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Local SEO Guidelines to Remember

Written by Nick Stamoulis

If people are looking for a local business these days, they don’t turn to the Yellow Pages. They head for the search engines and type in the service, product, or kind of establishment that they are looking for in addition to the location that they are in. While the search engines continue to impro...

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Make These Changes to Improve a Blog

Written by Nick Stamoulis

If you’re going to invest in operating a business blog, you might as well do it right. After all, blogging is hard work. If you’re going to put time, effort, and other resources into the blog you want to make sure that people are actually visiting the blog. Since there are plenty of other blo...

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Build Links that Will Get Noticed

Written by Nick Stamoulis

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will ...

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Consider SEO When Developing a Brand

Written by Nick Stamoulis

Search engine optimization is typically a strategy that is implemented once a business has its brand in place. SEO is used to get search engine users to notice the brand. Obviously, there’s nothing wrong with that strategy and SEO can help improve the search engine performance of the brand websi...

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Keyword Research Approach Tips

Written by Nick Stamoulis

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of relate...

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