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READ THE LATEST DIGITAL MARKETING ARTICLES:

Why Clients Should Learn the SEO Basics

Written by Nick Stamoulis

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. If an orga...

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SEO Questions an SEO Company Can’t Answer

Written by Nick Stamoulis

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. This can be frustrating...

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Tips for a B2B SEO Content Strategy That Works

Written by Nick Stamoulis

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy ...

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Utilize Existing B2B Content for SEO

Written by Nick Stamoulis

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over tim...

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What Does B2B SEO Success Look Like?

Written by Nick Stamoulis

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. There are many outside factors that control SEO success, which is wh...

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How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The sea...

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Ways to Incorporate Video into a B2B SEO Campaign

Written by Nick Stamoulis

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint onli...

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Reasons to Keep B2B SEO Content Evergreen

Written by Nick Stamoulis

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...

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How to Mess Up a B2B SEO Campaign

Written by Nick Stamoulis

B2B decision makers are taking advantage of the web when it’s time to research a service or product provider. This means that if you operate a B2B, you need to be active in marketing the business online. SEO is an important aspect of B2B online marketing since one of the first places decision make...

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How Did Your B2B SEO Campaign Go So Wrong?

Written by Nick Stamoulis

B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That’s why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you ...

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Features of a B2B Blog That Improve SEO

Written by Nick Stamoulis

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog p...

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B2B Content Marketing Is Only As Boring As You Make It

Written by Nick Stamoulis

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...

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Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

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Boost the Visibility of B2B SEO Content

Written by Nick Stamoulis

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you h...

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Attributes of a Good SEO Firm

Written by Nick Stamoulis

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive search ...

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Getting More Value from Your Published B2B Content

Written by Nick Stamoulis

Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward…and they should be. In my experience, a...

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3 Questions You Shouldn’t Ask Your SEO Company

Written by Nick Stamoulis

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem...

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4 B2B Link Building Ideas

Written by Nick Stamoulis

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Although no B2B link building campaign is set in stone, here are four ideas that should definitely be incorporated into your ov...

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Don’t Make These B2B SEO Errors

Written by Nick Stamoulis

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and ther...

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Why B2B Content is Essential for Link Building

Written by Nick Stamoulis

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip ...

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Read Industry Blogs to Improve Your SEO

Written by Nick Stamoulis

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend ...

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What to Look for When Researching an SEO Firm

Written by Nick Stamoulis

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the par...

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Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m a...

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SEO Tactics for New Website Owners

Written by Nick Stamoulis

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those respo...

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Competitive Analysis is Part of an SEO Campaign

Written by Nick Stamoulis

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to s...

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Don’t Host a Business Blog on a Separate Domain

Written by Nick Stamoulis

One of the best ways to give your SEO program a boost is to become a content marketing machine. Content that includes targeted keywords is what gets noticed by the search engine spiders and content that provides useful information is what gets noticed and shared by target audience members. Win win. ...

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How to Properly Conduct Keyword Research

Written by Nick Stamoulis

If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. The search engines find and rank websites based on the w...

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What to Look for When Hiring an SEO Copywriter

Written by Nick Stamoulis

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500...

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Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

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How B2Bs Should Use Social Media

Written by Nick Stamoulis

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...

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Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

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Is Your Business Blog Conveying the Wrong Message?

Written by Nick Stamoulis

Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website an...

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SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

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SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is the ...

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Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the work...

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Make Content Creation a Top Priority

Written by Nick Stamoulis

If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you reall...

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Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

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A New Year Means New SEO

Written by Nick Stamoulis

I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing you...

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B2B Conversions Require More than SEO

Written by Nick Stamoulis

Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typical...

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Google Analytics Data to Pay Attention To

Written by Nick Stamoulis

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are...

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SEO Copywriting Rules to Follow

Written by Nick Stamoulis

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. ...

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How to Execute SEO with a Small Budget

Written by Nick Stamoulis

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business wi...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which me...

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What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

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SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

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Guest Blogging Isn’t Just for Link Building

Written by Nick Stamoulis

One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about bu...

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