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READ THE LATEST DIGITAL MARKETING ARTICLES:

Is That Blog Post a “Hit” or “Miss”?

Written by Nick Stamoulis

A content strategy should be continually tweaked as you move along and see what works and what doesn’t. Once you have a significant number of blog posts under your belt, it’s important to take a look at the data in order to determine what was a “hit” and what might have been a “miss”. Ov...

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Why You Shouldn’t Rely Too Heavily on Newsjacking

Written by Nick Stamoulis

If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...

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Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

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Ways to Maximize Your Content Marketing Potential

Written by Nick Stamoulis

It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...

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Stop Overthinking Your Blog Posts!

Written by Nick Stamoulis

We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Blog for Better Customers and Clients

Written by Nick Stamoulis

There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...

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The Content Marketing Bar Has Been Raised

Written by Nick Stamoulis

Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...

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How Small Businesses Have a Content Marketing Advantage

Written by Nick Stamoulis

Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing, ...

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Create a Content Series to Maintain Engagement

Written by Nick Stamoulis

In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...

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What Your Target Audience Expects From Your Content

Written by Nick Stamoulis

First thing's first, when it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the co...

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Use Your Business Blog as Bait

Written by Nick Stamoulis

When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...

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SEO Clients Can’t Disappear From the Process

Written by Nick Stamoulis

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

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Questions to Answer While Developing a Blog Strategy

Written by Nick Stamoulis

If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...

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The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

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Blog on a Daily Basis (If You Can)

Written by Nick Stamoulis

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...

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Why Readers Lose Interest in Your Content

Written by Nick Stamoulis

Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...

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Content is For Your Target Audience First, SEO Second

Written by Nick Stamoulis

Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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How to Conduct an SEO Friendly Website Content Audit

Written by Nick Stamoulis

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...

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5 Things to Do When Curating Content for Social Media

Written by Nick Stamoulis

  Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. I...

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What Makes Content “Share Worthy”?

Written by Nick Stamoulis

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Reasons Why Your Content Isn’t Getting Shared

Written by Nick Stamoulis

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry, which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Conten...

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Where to Look for Content Inspiration

Written by Nick Stamoulis

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...

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Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have fewer resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly...

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True Facebook Promotion is No Longer Free

Written by Nick Stamoulis

One of the most important places to market your business today is via social media. No matter who your target audience members are there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evid...

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Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Don’t Let SEO Get Stuck in the Approval Process

Written by Nick Stamoulis

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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SEO Isn’t a Be All And End All Solution

Written by Nick Stamoulis

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

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5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

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5 Important SEO Takeaways

Written by Nick Stamoulis

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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3 Steps to Content Marketing Success

Written by Nick Stamoulis

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to b...

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Don’t Keep Your SEO Firm in the Dark

Written by Nick Stamoulis

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

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On Site SEO Basics That Still Apply

Written by Nick Stamoulis

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

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Are You Really Ready to Publish that Blog Post?

Written by Nick Stamoulis

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with t...

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Keep Your Social Media Strategy Mobile Friendly

Written by Nick Stamoulis

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...

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Understanding What Content Topics Work Best

Written by Nick Stamoulis

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your tar...

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A White Hat Guide to Content Marketing

Written by Nick Stamoulis

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound lin...

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Questions to Ask an SEO Firm before Signing a Contract

Written by Nick Stamoulis

  Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t w...

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Beyond the Visitor Report: Ways to Measure SEO Success

Written by Nick Stamoulis

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of inform...

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Required Elements of a Modern SEO Campaign

Written by Nick Stamoulis

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic...

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Characteristics of Content That Gets Shared

Written by Nick Stamoulis

Online content is only worthwhile if people are actually finding it and reading it. The first step is to optimize the content so that it will appear organically in the search engines for related search terms over time. However, in order to create content that is “share worthy” and generates inbo...

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Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But ...

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How to Make Your Blog Work for SEO

Written by Nick Stamoulis

One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links. That’s why a blog should be incorporated onto your website. However, just adding a blog to the site isn’t going to magic...

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How to Measure SEO Campaign Success with Analytics

Written by Nick Stamoulis

SEO is an online marketing function that is built for the long term. If you start SEO one month, there’s a very small chance that you are going to see much improvement the next month. However, as the SEO campaign moves along and you are producing SEO content and generating quality inbound links yo...

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