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Definition of a Meta Tag

Written by Nick Stamoulis

A meta tag is an HTML tag that identifies the content of a web page for search engines. Meta tags go inside the element and are usually used to specify page description, character set, keywords, viewport settings, copyright information, and the author of the document. Although hidden, meta tags can ...

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Definition of a Nofollow Tag

Written by Nick Stamoulis

A nofollow tag, also called “no follow,” is a non-standard HTML attribute value that is used to tell search engines that when a specific hyperlink is clicked on, it should not affect the ranking of the website. Nofollow informs bots that they do no need to crawl links as no endorsement is implie...

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Definition of Pay Per Click Advertising

Written by Nick Stamoulis

Pay Per Click Advertising, also known as PPC, is an online advertising model where advertisers place ads on advertisement platforms. Pay per click is used to drive traffic to websites. Advertisers pay a publisher when an ad is clicked on that leads to the website. The end goal of ads is for visitors...

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Definition of a Robots.txt

Written by Nick Stamoulis

Robots.txt, also known as the robots exclusion standard, is a text file in the root directory of a website. It is a standard that is used by websites to communicate with web crawlers and other web robots. A web crawler is an Internet bot that systematically browses the web. A web robot is a software...

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Definition of Retargeting

Written by Nick Stamoulis

Retargeting, also known as behavioral retargeting or behavioral remarketing, allows online advertisers to target consumers based on their previous interactions with their website. Imagine that a visitor comes to your website, but does not make a purchase. Retargeting is like a reminder to them th...

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Definition of Social Media Marketing

Written by Nick Stamoulis

Social media marketing, or SMM, is the use of social media and other social networks to market a company, its products, and services. Social media marketing allows companies and brands to interact with customers as well as reach new ones who might not know of them yet. Social media allows companies ...

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Definition of a Search Engine Results Page (SERP)

Written by Nick Stamoulis

Search engine ranking refers to a website's position in a search engine results page. Each search results page typically lists 10 results. Results can be a combination of websites, videos, images, sponsored links, and local listings. When you see a page of search engine results, relevant links wi...

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Definition of Search Engine Optimization (SEO)

Written by Nick Stamoulis

Search engine optimization, or SEO, is the process of improving your website in ways that increases its visibility when people do searches online for services or products related to what you offer. When your website has good visibility in search results, the more likely you are to have more visitors...

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Definition of a Search Engine Crawler

Written by Nick Stamoulis

A web crawler, also known as a spiderbot, spider, or crawler, is an Internet bot that browses the world wide web for the purpose of finding new and updated content. This content can include a webpage, video, image, etc. Search engines use web crawlers to crawl the billions of web pages that exist. W...

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Definition of a Search Engine Algorithm

Written by Nick Stamoulis

A search engine algorithm is a set of rules that search engines use to determine how important a web page is. Each search engine has its own set of rules. The rules determine if a web page is real or spam, if it has important information that people are looking for, and other factors. The algorithms...

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Definition of a Tracking URL

Written by Nick Stamoulis

A tracking URL is a special URL (Uniform Resource Locator) used for the purpose of tracking certain element when a link is clicked on. Tracking URLs are used in paid advertising and to trace where visitors to your website are coming from. Tracking URLs share important metrics such as the search engi...

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Definition of a Title Tag

Written by Nick Stamoulis

A title tag is an HTML element that is used to create the title of a web page. Title tags are used by search engines as the title of search listings, which are underlined in blue hyperlink. Title tags are meant to be relevant to the content of the website, which will help them rank higher in search ...

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