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Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...
Do B2B Companies Need a Mobile App?
Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and cre...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
Blog Commenting Tips for SEO Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat. Before Google’s policy and algorithm changes, blog commenting offered a way to get direct links. Now, most blogs are set at “no follow” to stay in compliance with industry changes. Commentin...
Internet Yellow Pages (IYP): Good for SEO?
Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed. Now, very few people actually use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the In...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Duplicate Content on Multinational Websites
If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site. This means that you'll likely have several versions of your content to accommodate your wide customer base. However, unless this is done correctly, it can actually hurt your S...
Why You Should Revamp Old Posts
At some point in your blog's life span, you may feel as if you're running out of unique things to say. No matter what industry you're in, there will come a time when you'll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repea...
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...
Viral Content is Unpredictable
It’s every marketer’s dream to have some of his or her content go viral. These days, viral content is about more than just watching a few adorable cat videos. From a business standpoint, it can take things to a whole new level and give your content the attention it deserves. It can help quic...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
Consistent Blogging Gives You an Advantage
As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources. While your in-house marketing team may think they can handle the writing, blogging is one of the things that often get pushed aside as your team addresses...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Whitepaper Marketing Can Build Your SEO
Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it. Whitepapers can help your business in a variety of ways. A good whitepaper marketing campaign will drive leads, encourage newsletter subscribers, and add value to your product or servic...
Is This Your First Time Hiring an SEO Firm?
Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides. You've made an investment into the future success of your company. Also, your online presence will improve consider...
Roundup Blog Posts Help Your Content Marketing
Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it’s only natural that you’ll want to use all the tools at your disposal. To make your readers happy, you’ll want to vary...
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...
SEO Checklist for WordPress Website Launches
Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t m...
What is Earned Media and How Does it Impact SEO?
There are two general ways that a business can get noticed. With paid media, banner ads, pay per click campaigns, and traditional offline advertising are used to generate this attention. Earned media, however, is publicity that has been generated by third party sources. This includes likes to your F...
Don’t Invest in SEO Until You Are Ready to Invest in SEO
Most businesses know now that they need some kind of SEO program in order to be successful. Every piece of information we consume, from breaking news, pop culture and sports highlights, local restaurant reviews, driving directions and even strategic business advice and services—it’s all online a...
How Many Visitors is Enough for My Website?
How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner wou...
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...
Microsites: Good or Bad for SEO?
When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website. Before you work them into your strategy, understand that there are pros and cons to using microsites as part of your marketing strategy. Think twice befo...
SEO is About the Big Picture
You’ve been told that executing a successful SEO campaign requires patience. Each task you complete, such as making sure your website is responsive and posting new, optimized content, will bring you one step closer to achieving success in the search engines. While you’re executing the campaign a...
Stop Measuring SEO Success by the Competition
A former client of ours was an international enterprise software company. And even though they weren’t even half as big as IBM or Oracle, they measured the success of their entire SEO program against those two industry giants, and not against companies they were truly competing with in terms of si...
Can You Really “Ramp Up” Your SEO Program?
There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret. There are no tricks or games you can play with your S...
How to Give Old Posts New Life
When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...
How to Advocate for the SEO Process In-House
Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done. As a result of this, it can be hard to justify to other people in your compa...
Use Custom SEO Training to Get Your Employees Onboard
Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be. You have to invest in SEO training for everyone in your...
SEO Won’t Fix Fundamental Problems With Your Business
The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines. By targeting certain keywords, creating great content, and using a variety of tactics to help your site build quality, organic links, you'll help your site achieve better search engin...
When SEO is Working Well, Diversify Your Efforts!
Your business website is performing well in the search engines. Your organic traffic has increased, lead generation is up, people are interacting with your brand on the social networking sites, and your site is getting found for all the right keywords. Are you wondering if there is anything else you...
3 Reasons Why 404 Errors Are Bad For Your SEO
Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows. It’s also common to see a lot of 404 errors after a major site redesign when the URL structure changes. But while a few are not the e...
Make Sure Your Blog Posts Don’t Have Too Many Links!
How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...
4 Things Your SEO Program Cannot Control
There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something...
Are People Still Searching For Keywords?
Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your contro...
PPC Is Essential for Branding in SEO
When creating your brand, there are many strategies that effectively work together. It's a collective effort between your company's website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is...
With SEO Good Writing Matters
These days, writing content that is optimized for the search engines is about more than just including keywords in the content. In fact, too many keywords in your writing can hurt more than help. These days, it’s good writing that really matters. Not only that, but you also need to please two audi...
Performing Content Research for Blog Posts
Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...
Don’t Forget Off Page SEO!
While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that. However, off page SEO shouldn’t be ignored, either. Both strategies work together to give your site its best chance to be successful. In the old days of SE...
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...
Adapting Your Content to the Customer Life Cycle
When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...
Don’t Get Left Behind When SEO Tactics Change!
SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could re...
Brand Building and SEO Should Work Together!
Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out ...
Mobile Device Usage Affects SEO
With increased mobile device usage, it makes sense that Internet usage has increased as well. People who use their mobile devices to go online are doing more than just making simple web searches, too. They play games, read the news, check their email, use social networks, and basically use it to do ...
Don’t Forget Local Search in Your SEO Plan!
These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out. When people are in need of an electrician, for instance, they look for one that operates in the area in which they live. Most tend to search for this information online and not their a...
Why You Should Invest Resources in Your SEO Strategy
Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies. The very phrases we enter into search boxes are closely tied to it! However, knowing t...
SEO Tweaks That Could Help Your Site
SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty. These are the big, obvious strategies such as developing quality content that isn’t “too optimized”. Some tweaks, however, are almost too subtle to...
The Way We Search Online Has Changed – Has Your SEO Strategy?
How do you search online? Chances are, your search style has changed and you may not have even realized it. Thanks to Google’s continual algorithm updates, it makes it easier than ever for people to search for information. In the past, it was almost a necessity to use specific keywords to find the...
Audience Driven Engagement Affects SEO
Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful. Brands that have a high social presence tend to experience better search engine rankings for their website. However, people drive audiences and a one-size-fits-all approach won’t work. What wo...