READ THE LATEST DIGITAL MARKETING ARTICLES:
Is Your Website Worthy of a Natural Link?
Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm. However, link building has shifted away from the quantity of inbound links and instead focuses on the quality of inbound links. And wh...
Shift Content to Meet Target Audience Needs
Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...
5 Blog Content Topic Sources
Owning a business blog that is a part of the company website is a smart idea for a number of reasons. First, it’s a content outlet that the business owns, meaning that the business owner or marketing department has full control over what’s posted, when it’s posted, and how often it’s posted....
Your Link Building Activities Need to Be Relevant!
At Brick Marketing, we are advocates of strictly white hat link building. That means that we believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and avoid anything that might land our clients' websites in hot water. There ar...
Save Your Link Portfolio with a 301 Redirect!
Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons. One of the most important of these is because you will want to make sure that you keep your hard-won link portfolio intact as you make any changes to your...
Turn a Product Launch into B2B Content Marketing Gold
Content is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this conc...
Use Your Audience and Traffic Data When Creating a Content Plan
When it comes to creating a content marketing plan that will work for your business, it isn't a simple matter of coming up with a list of interesting sounding topics, writing the articles, and publishing them whenever the whim strikes. These days, your online marketing efforts rely on content, inclu...
How to Keep People Engaged With Your Content
It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...
How Content Relates to the Buyer’s Journey
There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...
SEO Challenges Faced by Large Corporations
For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...
Content Marketing Research Tips
Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places....
Why Long Tail Keywords are Important
Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a ...
How RankBrain Has Impacted Search Results
When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...
Why You Should Avoid Thin Content
When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...
B2B FAQ Page Tips for SEO
Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...
Stop Outsourcing Content Writing Overseas
Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...
5 Reasons Why You Shouldn’t Blog
While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...
Content Marketing and Plagiarism
You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...
What You Need to Know to Perform a Content Audit
Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...
What You Need to Know About Direct Answers
Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...
Diversify Your Website Traffic Sources
This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is important for online success, it's only one piece of the online marketing pie that a website needs to invest in if it wants to b...
Essentials of B2B Content Marketing
As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...
Keyword Intent Builds Audience Engagement
When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword. It's not a simple matter of performing the research to see which keywords get the highest volume. There are search engine users behind every keyword who are hoping that it will lead them t...
Top 5 Reasons Your Blog is Useless
Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...
Black Hat SEO Tactic to Avoid: Link Schemes
Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...
SEO Keyword Research Best Practice Tips
Before you can execute your SEO campaign, you need to perform keyword research so that you can perform your on-site optimization, which begins with the website. If your website is new, or you decided to redesign it, you'll want to wait to do the on-site optimization until the website is up and runni...
How Content Impacts Your Brand
These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole. The goal is to build a "content brand", which is a form of business storytelling that puts the needs of the audience in the forefront. In fact, a skilled writer can do more than that - ...
Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...
Do B2B Companies Need a Mobile App?
Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and cre...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
Blog Commenting Tips for SEO Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat. Before Google’s policy and algorithm changes, blog commenting offered a way to get direct links. Now, most blogs are set at “no follow” to stay in compliance with industry changes. Commentin...
Internet Yellow Pages (IYP): Good for SEO?
Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed. Now, very few people actually use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the In...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Duplicate Content on Multinational Websites
If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site. This means that you'll likely have several versions of your content to accommodate your wide customer base. However, unless this is done correctly, it can actually hurt your S...
Why You Should Revamp Old Posts
At some point in your blog's life span, you may feel as if you're running out of unique things to say. No matter what industry you're in, there will come a time when you'll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repea...
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...
Viral Content is Unpredictable
It’s every marketer’s dream to have some of his or her content go viral. These days, viral content is about more than just watching a few adorable cat videos. From a business standpoint, it can take things to a whole new level and give your content the attention it deserves. It can help quic...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
Consistent Blogging Gives You an Advantage
As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources. While your in-house marketing team may think they can handle the writing, blogging is one of the things that often get pushed aside as your team addresses...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Whitepaper Marketing Can Build Your SEO
Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it. Whitepapers can help your business in a variety of ways. A good whitepaper marketing campaign will drive leads, encourage newsletter subscribers, and add value to your product or servic...
Is This Your First Time Hiring an SEO Firm?
Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides. You've made an investment into the future success of your company. Also, your online presence will improve consider...
Roundup Blog Posts Help Your Content Marketing
Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it’s only natural that you’ll want to use all the tools at your disposal. To make your readers happy, you’ll want to vary...
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...