x

Latest Posts

Consider the Competition in an SEO Campaign

Written by Nick Stamoulis

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online, which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to...

Read More

3 Common SEO Misconceptions

Written by Nick Stamoulis

Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand. This is partially due to the fact that the industry is always changing. What was an acceptable SEO practice even just 6 months ago might no longer be v...

Read More

SEO Writing Requires an Additional Skill Set

Written by Nick Stamoulis

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if y...

Read More

Using Your Blog to Create B2B Demand

Written by Nick Stamoulis

Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising, which relies on interruptive tacti...

Read More

Protect Your SEO While Redesigning Your Site!

Written by Nick Stamoulis

A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to ...

Read More

Common Enterprise SEO Challenges to Overcome

Written by Nick Stamoulis

The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and on...

Read More

3 Common B2B Blogging Mistakes

Written by Nick Stamoulis

Content is an essential component of an online marketing strategy, specifically in the B2B sector. One of the best content outlets for a B2B is a business blog hosted on the business website which will help to improve both SEO and social media efforts. Each post is an opportunity to target relevant ...

Read More

How to Improve the Visibility of Blog Posts

Written by Nick Stamoulis

If you want to be found online, you need to be creating content. It’s really that simple. Well, the concept is simple. Actually creating the content and publishing it on a regular basis can be quite tough! But it’s all the more reason to do it. It will give you an edge over the competition that ...

Read More

Common Reasons Why SEO Success Isn’t Happening

Written by Nick Stamoulis

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount o...

Read More

Tips to Ensure that Content Marketing Gets Done

Written by Nick Stamoulis

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Without quality content, it’s difficul...

Read More

4 Important SEO Reports to Measure Success

Written by Nick Stamoulis

While it’s true that SEO is a long-term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending the...

Read More

Consider Unlocking Your Gated B2B Content

Written by Nick Stamoulis

Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to ...

Read More

Why Your Content Marketing Isn’t Successful

Written by Nick Stamoulis

SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Now, these SEO tactics ...

Read More

3 Tips for Selecting The Right SEO Firm

Written by Nick Stamoulis

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all-clamoring for your business, how is a site owner to know they a...

Read More

What SEO Clients Need to Understand

Written by Nick Stamoulis

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. While the large corporations may be able to hire an in house SEO team, that’s typically not ...

Read More

4 Common B2B SEO Mistakes

Written by Nick Stamoulis

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign. And even though I’ve been in the SEO industry for over 13 years I still don’t “know it all,” simply because SEO is still a very young industry and tactics a...

Read More

Items to Measure after One Year of SEO

Written by Nick Stamoulis

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long-term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly i...

Read More

How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links poin...

Read More

5 Components of Successful SEO Today

Written by Nick Stamoulis

What’s both exciting and frustrating about the SEO industry is that it’s always changing. We are at the mercy of the search engine algorithms which are constantly being tweaked. That’s why it’s so important for SEOs to stay up to date by reading the search engine Webmaster Guidelines and SEO...

Read More

User Friendly Content Improves SEO

Written by Nick Stamoulis

While inserting keywords into SEO content is important, there’s a lot more to it than that. In order for SEO content to be successful it needs to be user friendly, or have good “readability”. User friendly content improves SEO efforts because the more “readable” the content is, the more it...

Read More

Forget These Old School SEO Thoughts

Written by Nick Stamoulis

What’s both exciting and challenging about SEO is that it’s an industry that is constantly evolving. What was considered best practice even just a few years ago might no longer be relevant. This is why it’s so important for those of us in the industry to stay informed by reading the search eng...

Read More

Where Can I Post Content?

Written by Nick Stamoulis

Content is a necessary component of SEO and online marketing overall, and we’re not just talking about the content that exists on your website. In order to be successful with SEO (to generate inbound links) and to improve your online visibility in places where target audience members will find you...

Read More

Get the Most SEO Value Out of Blog Posts

Written by Nick Stamoulis

Blogging is a great way to attract the attention of target audience members. Consumers are looking for information online and the more information that you can give them, the better. Informational blog posts help to establish a business as a trusted source. When it comes time to buy a product or hir...

Read More

Why Clients Should Learn the SEO Basics

Written by Nick Stamoulis

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. If an orga...

Read More

SEO Questions an SEO Company Can’t Answer

Written by Nick Stamoulis

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. This can be frustrating...

Read More

Tips for a B2B SEO Content Strategy That Works

Written by Nick Stamoulis

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy ...

Read More

Utilize Existing B2B Content for SEO

Written by Nick Stamoulis

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over tim...

Read More

What Does B2B SEO Success Look Like?

Written by Nick Stamoulis

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. There are many outside factors that control SEO success, which is wh...

Read More

How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The sea...

Read More

Ways to Incorporate Video into a B2B SEO Campaign

Written by Nick Stamoulis

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint onli...

Read More

Reasons to Keep B2B SEO Content Evergreen

Written by Nick Stamoulis

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...

Read More

How to Mess Up a B2B SEO Campaign

Written by Nick Stamoulis

B2B decision makers are taking advantage of the web when it’s time to research a service or product provider. This means that if you operate a B2B, you need to be active in marketing the business online. SEO is an important aspect of B2B online marketing since one of the first places decision make...

Read More

How Did Your B2B SEO Campaign Go So Wrong?

Written by Nick Stamoulis

B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That’s why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you ...

Read More

Features of a B2B Blog That Improve SEO

Written by Nick Stamoulis

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog p...

Read More

B2B Content Marketing Is Only As Boring As You Make It

Written by Nick Stamoulis

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...

Read More

Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

Read More

Boost the Visibility of B2B SEO Content

Written by Nick Stamoulis

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you h...

Read More

Attributes of a Good SEO Firm

Written by Nick Stamoulis

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive search ...

Read More

Getting More Value from Your Published B2B Content

Written by Nick Stamoulis

Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward…and they should be. In my experience, a...

Read More

3 Questions You Shouldn’t Ask Your SEO Company

Written by Nick Stamoulis

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem...

Read More

4 B2B Link Building Ideas

Written by Nick Stamoulis

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Although no B2B link building campaign is set in stone, here are four ideas that should definitely be incorporated into your ov...

Read More

Don’t Make These B2B SEO Errors

Written by Nick Stamoulis

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and ther...

Read More

Why B2B Content is Essential for Link Building

Written by Nick Stamoulis

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip ...

Read More

Read Industry Blogs to Improve Your SEO

Written by Nick Stamoulis

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend ...

Read More

What to Look for When Researching an SEO Firm

Written by Nick Stamoulis

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the par...

Read More

Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m a...

Read More

SEO Tactics for New Website Owners

Written by Nick Stamoulis

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (...

Read More

Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those respo...

Read More

Competitive Analysis is Part of an SEO Campaign

Written by Nick Stamoulis

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to s...

Read More