This is What Organic Success Looks Like Over Time

Written by Brick Marketing

When it comes to determining organic success it’s very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site after searching for “SEO” or “SEO services” we’d probably be pretty disappointed. After all, those are two very competitive keywords with dozens, if not hundreds, of SEO firms (big and small) and SEO consultants vying for top positioning. Of the thousands of visitors who come to our site and blog every day maybe only 100 actually find us after searching exactly for “SEO.” Does this mean our own SEO campaign is a failure? That we aren’t succeeding organically? No! Hundreds of other related keywords drove targeted visitors to the site and when you take a step back and look at the big picture you realize your organic success is actually made up of a bunch of smaller wins.

Take a look at the graph below. This shows the long-term growth of organic traffic to one of our client’s sites.

This is What Organic Success Looks Like Over Time

As you can see things really started to take off around December 2012. We’d been working with them for a few months, focusing on link building and blogging, and with a few months of SEO work under our belt the organic success started coming. While there were a few months where they lost some organic traffic, overall the trend is nothing but up! When we look at their Webmaster Tools reports we can also see that more and more search phrases were driving traffic, and that our client’s site was climbing higher and higher in the SERPs for those keywords.

It’s important to note that we’ve been running their SEO campaign for almost two years. In that time organic traffic has tripled (looking at December 2012 to December 2013) but that organic success would be lost on our client if we didn’t look at year-over-year reports like that. If we just looked at the month-to-month data the organic growth would appear to be much smaller, maybe only a few percentage change each month. And if we just looked at the day-to-day perhaps we wouldn’t see any evidence of organic success. But in reality their traffic is going nowhere but up over time!

When it comes to measuring organic success the worst thing you can do is limit yourself to one or two key metrics. Maybe traffic from Google hasn’t grown as much as you’d like, but referral traffic from other sites is growing month over month. This is a good sign that you’re building the right kind of links on the right kind of sites. Or perhaps your social traffic has grown in leaps and bounds, indicating your content promotion and other social activities are resonating with your audience. And if you notice a sudden dip in overall traffic? Well once you’ve established it’s not a manual action or algorithmic penalty take a look at all individual sources of traffic. For instance, your PPC campaign might be sending 1,000 visitors to the site each month. If you slash your PPC budget in half you have to expect your PPC traffic to drop significantly as well. While that might make your overall traffic look like it’s taking a nosedive, your organic presence might be chugging along just fine.

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“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

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“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

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“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

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