3 Onsite SEO Basics

Written by Nick Stamoulis

In their rush to move on to the latest and greatest in SEO, link building and content marketing tactics, many site owners fail to get the onsite SEO basics squared away 100%. I tell my clients that an SEO campaign is much like building a house—without a strong foundation the rest of your work isn’t going to be as beneficial as it could/should be. In my opinion, a great SEO campaign has to start with optimizing your website. Although other professionals might disagree and say link building should be started right away, my thought is why would you want to build links to a site that isn’t ready for the visitors?

Here are 3 onsite SEO basics you can’t afford to miss:

Keyword research

Keyword research is like the foundation to your foundation! The keywords you choose to incorporate into your website (and eventually your content marketing) will ultimately impact the kind of searches your website will rank for and who actually finds your site in the long run. Keyword research needs to be done on a page-by-page basis, choosing 2-5 keywords based on the content of that page. Why 2-5? If you can actually target more than 5 different keywords on a single page, chances are that content needs to be broken up into separate pages. And while you might be able to squeeze 7 related keywords onto one page, unless your page scrolls on forever it’s going to be tight to give each of these keywords equal representation and weight on your site.

Remember, the search engines are getting smarter at recognizing synonyms; you might target a keyword like “SEO firm,” but your site can still rank for “SEO company.” This means your site can still rank in the search results for related keywords you couldn’t actively target on your site.

Internal Linking

You want your website to be as flat as possible for a few reasons. First off, the easier it is for a visitor to move from your homepage (or whatever page they landed on) to any internal page of your site. This makes the path of conversion much easier because visitors can find exactly what they are looking for in a few clicks as possible. You want to link vertically (from the high level navigation down) as well as horizontally so visitors can easily move through your site and don’t have to start from the homepage and retrace their steps.

Secondly, a flatter search engine structure helps ensure that the search engine bots can crawl and index all the pages on your site. If a page is just floating around on its own and isn’t really connected to the rest of the site by internal linking, there is the possibility that the search engines will overlook it.

This onsite SEO basic is one that many website owners don’t think about simply because they are so comfortable and familiar with their own sites. But try to put yourself in the shoes of a completely new visitor; they don’t know what you do.

Meta descriptions

Even though Meta descriptions aren’t an important ranking factor, they are still an important part of onsite SEO. The Meta description you input is the snippet that the search engines will pull when your website is listed in the search results, so it’s important to think of it like a mini-ad. Those 150 characters have to convince a searcher that your website is the best option of all the results Google has pulled. If you don’t specify a Meta description, the search engines will usually just pull a line or two from the webpage itself. There is so much about SEO that we just can’t control, so take control over what you can!

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: