What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you become. White hat SEO is a long-term process, a tortoise/hare sort of situation. Slow and steady wins the race.

If you want to see SEO results, the following elements of an SEO campaign aren’t optional, they are absolute musts:

Keyword researchWhat You Must Do to See SEO Results

Keywords remain at the foundation of an SEO campaign. People type a word, phrase, or question into the search box and the job of the search engines is to return a results page that matches what they are looking for. Keywords play a huge role in this. If your content doesn’t include the keywords or key phrases that people are using to search, the search engines won’t see it as a potential match. Of course, there are other elements at play here including the trust factor of a page of content that determines where a web page shows up on the results page, but at a very high level, keywords are the backbone of SEO. At the start of an SEO campaign, it’s necessary to spend time conducting keyword research to find the best keywords that have search volume and are relevant to what your website offers.

On site optimization

Once keywords have been approved and selected for each page of the website, the next step is to go in and optimize each page by incorporating these keywords where they fit into the Meta tags and on page content. The keywords should fit naturally and never be “stuffed” in. A website that is fully optimized sets a solid foundation for the rest of your ongoing SEO activities

Industry website research

SEO was once all about links. Links, links, links. The more you could get, the better. Well, things have changed drastically. In fact, if you took this approach (getting any link you could, no matter where it came from) years ago your past behavior can still catch up with you in the form of a manual penalty or you might have gotten hit by a recent algorithm update. Link building isn’t what it used to be, but that doesn’t mean you should avoid it completely. The focus has shifted away from “any link for SEO” to “quality links that will bring traffic to my site”. These links will come from websites related to your industry where your target audience is spending time online. Add the “rel=nofollow” tag to the link to tell the search engines that the link is there for visibility and traffic, not to manipulate your search rank.

Blogging

The best links to obtain for SEO purposes, the ones that aren’t going to land you in hot water, are the links that occur naturally. The best chance you have of earning natural inbound links to your website is to incorporate a blog on your site and post quality, informational content on a regular basis.

Social media

We know that social media marketing is a great way to communicate with your target audience and gain visibility, but did you know that it also helps your SEO campaign? Social media and SEO strategies shouldn’t be operated in separate silos since the search engines consider social signals as a part of the search engine-ranking algorithm. Any blog posts or other content that you publish should be shared in social media to stimulate this activity that the search engines are looking for.

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