3 Things to Look for When Measuring SEO Results

Written by Nick Stamoulis

Measuring SEO results is crucial. Not only does it help you justify your efforts to management (or just yourself if you’re the business owner), it also lets you know if your SEO is on the right track or not. Keep in mind that SEO is a long term process so you need to give your campaign a few months to get up and running before you can start to see an real SEO results that mean something significant.

1. Increase in number of non-branded keywords driving traffic.
While a strong SEO campaign will help increase both branded and non-branded searches, when it comes to measuring SEO results you want to take a good look at the non-branded keywords. An increase in the amount of on-branded keywords driving traffic to your site is a good sign that your SEO campaign is working. Visitors who have never before heard of or interacted with your brand are finding your site in the search engines.

One way to really measure your SEO results is to compare year to year data from before and after you began your SEO campaign. What new, non-branded keywords are driving traffic to your site that you were never getting any return on from before. Even if they aren’t pulling hundreds of visitors, if only 10 new non-branded keywords sent 30 visitors each that’s 300 new visitors that found your site directly because of your SEO efforts. This data is a great way to help justify your SEO campaign to management because it’s tangible proof your SEO is working.

2. Increase in visitors overall.
The end goal of most SEO campaigns is to increase the number of visitors being sent to your site. This is one of the best ways to measure your SEO results. Keep in mind that you probably aren’t going to see obscene amounts of new traffic from one month to the next. You might notice a 1-2% increase, maybe more if you did a big PR or branding push, but don’t expect to see a 20% jump right away.

Also keep in mind that your traffic might vary from month to month. There are a lot of factors that can either help or hinder your visitor growth so it’s important to not panic if one month your traffic dips down a little bit—fluctuations happen. That’s why it’s important to look at your visitor growth as a trend (3+ months) and keep your eye on the big picture. Don’t lose the forest for the trees when measuring the results of your SEO!

The only time you should get nervous about a dip in visitors is if all your traffic vanishes overnight. That’s usually an indication that your site was whacked with a penalty. However, check to make sure the Google Analytics code is still properly installed and pulling data first. I’ve spoken with many panicked site owners who thought their site was penalized and it turned out to just be a coding error.

3. Increases in average time spent on site.
An increase in average time spent on site is a good way to measure SEO results because it tells you that your SEO campaign is pulling the right audience to your website. One of my SEO clients was getting a couple hundred visitors to their site each month from the keyword “software.” While it’s incredible that they were getting any traffic for such a broad keyword, their leads funnel wasn’t performing as well. That’s because “software” is such a broad keyword that it could mean anything. What kind of software is that user looking for? Are they looking for personal or business software? Do they want a free or paid product? Are they even looking to buy anything? As average time on site goes up, even if your traffic doesn’t increase as much as you’d like, that’s usually a pretty good sign that your SEO is targeting the right people and keeping those wasted visitors from coming to your site.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: