Don’t Compromise Your Long Term SEO Success with Mass Submissions
We had been working with a B2B company for about 8 months and they were dissatisfied with the results of their SEO campaign. They operate in a very defined and competitive niche and some of their competitors have a much stronger online presence then they did so it was an uphill battle from day one. Over the 8 months we steadily increased their back link profile (which sailed through 2 Penguin updates completely unscathed), help them generate a lot more content, which was then promoted via social media, optimized their website, and more. Unfortunately the results were pretty flat so after 8 months they decided to part ways. But because the SEO gods have a funny sense of humor, of course the last reports we pulled for them showed double digit organic growth month over month!
We pointed this out to them in our last correspondences and encouraged them to continue on with this positive turn of events. It looked like all our hard work had finally started to come to fruition, but sadly it hadn’t come quickly enough to keep our client happy. We got an email back a little while later saying our now former-client believed that the growth was because they had submitted their site to a mass submission site that pushed their URL out to 500 on-line article directories, 30 on-line press release repositories, 120+ social media/social bookmarking sites, 1000+ web directories, and more. Once they had decided to part ways they bought this service as part of their “ongoing SEO efforts.”
Where to start…first off, it’s crazy to think that services like this still exist! Secondly, I can’t believe after all the time they spent working with us this former-client thought it was a good idea! We always focused on white hat link building and explained why slow, steady, and natural growth is best.
Google flat out says in their Webmaster Guidelines that “Using automated programs or services to create links to your site” is considered unnatural link building and can result in a penalty. “Low-quality directory or bookmark site links” are also against the updated Webmaster Guidelines. Taking a look at the mass submission service our former client used it was pretty obvious this service was building the exact kind of links we’d worked so hard to avoid! We warned them to keep a tight eye on their link profile because the last we wanted is for their website to get caught in the next Penguin update!
I can completely understand a site owner’s frustration when their SEO success is slow coming. But no matter what you shouldn’t turn to a mass submission service as a way to push things along. Finding good, quality, relevant links that can actually drive real, valuable traffic to your website is getting harder and harder, especially as Google cracks down on tactics that worked just fine 2 or 3 years ago. These mass submission service sites aren’t going to know anything about your business, your brand, your audience, or your long-term goals. They are simply looking for any network of sites, like blog networks, low-quality directories, or junky social bookmarking sites, which require no real effort (or cost) to submit links to. These are exactly the kind of link building tactics Google is dead set on putting a stop to with Penguin.
Even if things look slow and you aren’t really seeing the growth you expected, your best bet is to stick to your SEO program and let things work themselves out over time. Keep creating and promoting great content, keep looking for new partnerships to help promote your business, invest in a company newsletter, stay active in social media, and look for those golden link building opportunities. It may take time but success will come.
Categorized in: SEO
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