Why Waste Your Time with Low-Value SEO?
Low-value SEO tactics include any of those “easy win” or “low-hanging fruit” solutions so many site owners are looking for. They want to get in, get out and have an optimized site as quickly as possible. I get it; as a small business owner I I know that time is tight and you don’t always have 2-3 hours each day to work on link building, blogging, building your social presence, optimizing your website and so forth. That’s why those low-value SEO tactics are so tempting—they promise maximum return for minimum investment. But Dr. Pete over at SEOMoz said it perfectly, “There’s a more fundamental problem, though, in my opinion – low-value tactics don’t build anything toward the future. Once they fail, and they usually do, you have to start over and chase some new low-value tactic.”
In my experience, site owners that rely on these low-value SEO tactics run out of steam fairly early on in the SEO process. After all, there are only so many “easy wins” when it comes to something like link building that actually work in your favor. Sure, you can create a profile on a niche social community and get a decent link back that way, but just having that profile and lonely link isn’t nearly as valuable as actually getting involved with that community. Once all those niche social profiles are built, your internal linking structure is optimized and your local listings are all up and running where do you go from there? What happens when there are no more “easy wins” to take advantage of? If you stick with low-level SEO tactics pretty soon you’re going to run out “okay” links and find you’re limited to the low-quality sites and links that tend to attract the wrong kind of search engine attention.
You could spend hours combing through pages and page of low-quality directories, article spinning and submission sites, and splogs hoping to find one decent link, or you could forgo those low-value SEO tactics all together and invest the same amount of time in writing new content for your blog, getting involved on that niche social site or forum, building new business partnerships and looking for high-quality links that actually add value to your link profile. I’d rather spend my time investing in SEO activities that are going to be valuable now and just as valuable six months from now. You have to put the time in either way, why not make sure it’s really worth it!
Engaging in low-value SEO tactics is also getting riskier. Panda and Penguin are only getting better at identifying sites guilty of thin content and low-quality link profiles and most low-value SEO activities do little, if anything, to protect your site from future algorithm updates. In fact, as the algorithm continues to evolve I hypothesize that those SEO items that used to not really help, but didn’t really hurt either, are most likely going to start to actively hurt. Why waste your time on low-value SEO tactics that might work against you one day?
Good SEO involves a lot of time consuming and manual work, but isn’t that just like everything else you do for your business? 🙂
Categorized in: SEO
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