Local SEO Drives Foot Traffic

Written by Nick Stamoulis

Local SEO is great for ensuring that your local business is showing up in the SERPs for the right audiences. After all, a pizza shop in Chicago doesn’t really care about ranking in the search results for someone that lives in Seattle. But local SEO not only helps your online presence, when done right it can actually help drive foot traffic to your store.

1. Create local business profiles that are mobile friendly.

Let’s say you own a pizza shop. When your customers are looking to go out to eat and decide they want pizza, where are they looking for information about what’s near, good and open? Chances are it’s their mobile device (a Smartphone or tablet)! Online business listings as part of your local SEO campaign are not only a great source of links; they also help your business get noticed by your target audience when it will do the most good. In addition to Google, Bing and Yahoo Local, you also want to create a listing on peer review sites that have mobile applications like Yelp or UrbanSpoon and OpenTable. When someone is out and about trying to decide where they want to eat you want your restaurant to pop up!

2. Build links from local news sources.

Local news sites like Patch.com are a great source of quality links, but they can also help increase your local brand exposure and let the community know about your business! Connect with local journalists and bloggers and leverage their media pull to help get your business talked about online. Google has a “News” section in the search results, so someone looking for “pizza store” might see an article about your restaurant and click on it—maybe it’s about your new location, an updated menu that focuses on local and organic ingredients, or a seasonal special you’re running through the end of the month. However you show up in the SERPs, thanks to your local SEO efforts, those listings can help drive foot traffic to your business!

3. Establish business partnerships with other local businesses.

Link exchanges are a big no-no for both national and local SEO. Instead of giving a link to get a link with any website that will have you, concentrate on building real business partnerships with other businesses in your community. You probably don’t want to partner with/promote another pizza shop, but maybe you can partner with a local movie theater and cross-link and promote each other. People who come in for dinner at your pizza place will get $2 off their movie ticket while movie-goers that present their ticket stubs in your pizza joint can get a free side or extra topping on their medium pizzas. You not only get a quality link from your partner (and you can have more than one) but know you are leveraging their brand to help drive foot traffic.

4. Target hyper-local keywords.

Targeting hyper-local keywords is an important part of any local SEO campaign, especially when you work in a huge city. Think about Manhattan—how many pizza joints are there in Manhattan? Chances are someone that lives in the East Village isn’t going to head down to the Financial District for a slice. When you work in a huge “local” area you might need to niche it down to your neighborhood or zip code to ensure that your business is showing up in the SERPs for the right audience and get the best customers coming through your door.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: