Interview with Digital & Social Media Marketing Expert Jasmine Sandler

Written by Nick Stamoulis

Jasmine SandlerRecently I had the chance to interview B2B digital marketing veteran Jasmine Sandler. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City. Jasmine is a frequent speaker for The Association of Strategic Marketing, The Association of Ghostwriters, Search Engine Strategies, Small Business Technology, and New York Business Expo. She is also a contributing monthly writer for, Search Engine Watch, The New York Enterprise Report, and LinkedIn Original Content.

Question: A small business owner or one-man marketing team can very easily get overwhelmed by all their social media accounts. What advice do you have to help keep them on track and involved, but not get lost in the depths of social networking?

Answer from Jasmine Sandler: First, have a targeted social media marketing plan. Without a plan that should include tools to manage and monitor, this small business owner will waste time and money. The plan needs to detail, at minimum, with research and insight:

•Specific channel mix
•Specific types and frequency and content (which support the brand and marketing goals)
•Specific campaigns and frequency
•Social Media Goals and Tracking

If this person is doing social media management on their own and social media or Internet Marketing is not their core business, they should focus on doing the minimum, but doing that well, with a plan in hand. This means posting specific owned events, published articles and whitepapers, product/service announcements, engaging with fans, followers, and connections on an authentic level.

Ideally, a small business owner does best by paying a professional for a targeted social media plan and training first and then hire a qualified social media manager. I have written papers and books on these subjects. Most recently, I provided a simple guideline for Hiring Managers to have when interviewing potential social media managers. In addition, I crafted answers to support questions and further, answers to all comments. All of this can be reviewed on my blog.

Question: Not every business can afford to hire a full-time social media marketing or community manager. In that case, who really “owns” the social media program?

Answer from Jasmine Sandler: Whoever is responsible for owning the company brand owns the social media program. If that is the CEO of Marketing Director, then that person needs to stay aware of what is going on (social sentiment) with their social media reputation. This is why it is crucial for that person to have a checks and balances system in place to ensure that brand delivery in social is authentic and supports the company vision , mission and brand promise. In my work as a social media trainer and consultant, I define with the client who it is that has responsibilities for the company marketing and start there. The rest will trickle down and then responsibilities and accountability can be asserted and managed. In a few of my social media marketing blog posts and articles this year on and, I have provided tips to the business owner who sits in this situation. Many of the social media stories can be read here.

Question: How socially active does the C-suite really need to be?

Answer from Jasmine Sandler: It depends on the size of the company and the profitability of the company. For enterprise level organizations, the C-suite needs to make sure that they have set in place the appropriate marketing resources who understand the brand direction and target promise . For SMB C-levels who are more involved with the day to day sales and marketing of an organization, their own executive personal brand needs to be carefully managed and monitored. This is what I call “Digitization of the Executive Personal Brand” – a topic I teach on to thousands of C-suites around the world. It is that, in today’s Digital Age, more than ever, the C-suite has scrutiny at the social media level. And so, there is no question that there needs to be an executive investment in this online personal branding of at the top level. Recently, I wrote a 3-part Blog series on the subject of Personal Branding for CEOs. You can read this on my blog.

Question: How could a marketing manager or director best pitch the C-suite to get them more socially involved?

Answer from Jasmine Sandler: I recently developed and delivered the presentation “Social Media in the Boardroom” for SES in Toronto. The presentation and article covered the most crucial steps to take in selling social into the C-suite. The interview recap video is on the homepage of my site. You should also read the related article, which was originally published in SES Magazine at To get them more engaged in involved with actively participating in social, you will need to show them by the numbers. This is why it is crucial to have a social media marketing monitoring and management system in place and aligned with other web analytics. Once done, you will be able to clearly show marketing insights on social referrals, live social leads capture, online sales due to social media and so on.

Question: What can a social media manager do if/when a customer service interaction spirals out of control in social media?

Answer from Jasmine Sandler: Tackle it head on. That’s first. Most of the clients I help with social media marketing are in the B2B space with a few qualified e-commerce companies. In the space where I play the customer service interactions that are negative, many times in social come from competitors, who the total social universe may see as customers because they know no better. That is first and something that needs to be considered and managed. This is analogous to click fraud in SEM and needs to be taken seriously. Should this be the case, competitors need to be called out and actions need to be swift. If a real customer, the social media manager needs to do his or her best to take the conversation and make it private as quickly as possible by encouraging direct messaging versus posting of the complaint so that it can be handled appropriately. Further, once the issue is resolved, the social manager needs to somehow incentive that person to give positive feedback online. Nothing is worse than a damaged online reputation. As we all know, negative comments have 3 times the viral factor than positive, unfortunately. Managing a brand’s online reputation is a subject I am passionate about and blog about how to protect it often on my blog.

Question: What are some ways that a brand can connect and interact with social media influencers?

Answer from Jasmine Sandler: First, find them. Then listen to what they say. Make this an ongoing process. You need to know who is an influencer in your industry. Just because they are a celebrity does not mean that will help your social media influence or your Klout score. Social media influencers in my world and most of my clients are ones you may find in the LinkedIn Influencer program, top editors and reporters from the leading business periodicals, leaders in Business Media that you will follow on Twitter and listen to their radio shows and bloggers that have real passion for the related industry (and followers). Interacting with these influencers so they will support your social ecosystem requires knowledge, authenticity and patience. Like any sales relationship development efforts, you need to do just that – create a relationship based on a truthful and development connection. Brands need to first find them and then be consistent with providing content that they can engage with that supports the brand promise. Just as the brand wants the influencer to connect with their content, in social, the brand must then also support the influencers and theirs. It is an ecosystem. Connecting positively with influencers in social media is a real key to making social work. The influencers will share your content and give it that needed stamp of approval. Think of the influencers as your best clients. If you want to understand some of my influencers, all you need to do is follow me on Twitter @Jasmine_Sandler. You will then start to see how someone who provides social media strategy engages with those who report on it.

Question: What are some of the most common mistakes you see marketers and sales teams make on LinkedIn that you want to correct with your LinkedIn trainings?

Answer from Jasmine Sandler: Here is a quick list of things I see and correct in my training and in my private training with the C-suite:
• Poor photography
• Inconsistent messaging
• Infrequent content
• Disparate communications across employees
• Poor use of Groups
• Poor use of Job postings
• Inability to read the rules
• Poor sales etiquette

All of these issues I also cover and provide examples on in my book, “Branding & Sales: The LinkedIn Way” available on Amazon. See reviews at

Question: Do you link LinkedIn ads are worth the money?

Answer from Jasmine Sandler: Please refer to a recent interview I did on this subject for AMEX Open Business Community at

Question: What are some of your favorite social media management tools?

Answer from Jasmine Sandler: Viralheat, Hootsuite

Question: What kind of influence do you see social media having on the SERPs?

Answer from Jasmine Sandler: I have written articles on this subject, train companies on how to do this and have developed original presentations here. Social Media signals SEO in that content delivered via social has affect on search rank. This has dramatically increased by multiple factors within the last few years, including the push for G+ as a major social network, Google’s inspection of Twitter’s hashtag algorithm as a factor to search importance, improved quality of article directories and submission sites online and more. I suggest you take a look in my Jasmine Sandler Media section of my site to review this topic on past videos in more detail. Further, I will be soon publishing another series of articles on this subject as a author (as an update to previous articles on the subject).

© Copyright Jasmine Sandler. All rights reserved. This material cannot be repurposed in whole or in part without express written permission from the author.

Connect with Jasmine Sandler on Twitter and LinkedIn.


This non-paid interview is designed to give the Brick Marketing audience insights and different perspectives of SEO, link building, social media and web marketing. Past expert interviews include: Ann Handley, Eric Ward, Mike Moran, Andy Beal, and Jordan Kasteler to name a few.

If you would like to be interviewed by the Brick Marketing team please contact Brick Marketing here:

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"cost effective “answer” to creating a viable web presence"

“From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didn’t have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective “answer” to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.”

– Adam Gould – Cofounder, AA Global Printing

"Brick Marketing helped us meet our goals"

“We turned to Brick Marketing to assist in driving traffic to our website and we weren’t disappointed. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!”

– Ken Burt, Marketing Manager Affiliated Physicians

"helped propel us forward organically"

“We implemented all the valuable suggestions and together we definitely saw amazing results over time. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.”

– Maura Statman, Everyone Loves Buttons Inc. ®

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"focused on getting you results"

“Brick Marketing is a no nonsense SEO company focused on getting you results. I really appreciate their patience, insight and going the extra mile to help Gold Lasso better understand the intricacies of the SEO discpline and how we can be more successful with our SEO programs. I would recommend Brick Marketing to any of my clients.”

– Elie Ashery, CEO Gold Lasso

"Brick Marketing has gotten me results"

“I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them. I already know what he does is extremely effective because of all the web requests I get, phone calls from customers when they see their page come up on the first page of Google! I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an SEO company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.”

– Alan Cline, 1-800-PLUMBING

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"I would recommend Brick Marketing to anyone looking to enhance their online business"

“I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. My account executive has provided great support and has written relevant and timely articles for our website blog. Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile.”

– John V. Donovan, Director of Leasing & Marketing, Devionshire

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Love working with the team at Brick Marketing!"

“Love working with the team at Brick Marketing! They are always available to answer my questions and assist with any concerns. I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account.”

– Corey Savage, CEO, Suncoast Identification Solutions, LLC

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"When I think of Brick Marketing I think Thank You!!!"

“When I think of Brick Marketing I think Thank You!!! We had previously used another SEO firm and although I think they were doing their job, it never felt right. But we didn’t quite know why. I did a lot of research and was drawn to Brick Marketing because of their customer feedback, white hat philosophy and TRANSPARENCY. Once we started working with Nick I realized that what didn’t feel right about our previous SEO company was that everything was veiled in mystery. We never knew what they were doing, why or when.

Nick walked us through the process in detail, answered all of our questions and educated us on what SEO really is and how it works. Not only that, but he and Katherine provided us with a schedule of actionable items that we could follow along with. At no point were we in the dark.

After our excellent success with SEO (regular on first page for important search terms) we enlisted Brick’s help in creating and running some Adwords campaigns for us as well. The results have been tremendous! Tim helped us launch a new service and we quickly went from perhaps 1-2 organic search leads a week to 5-8 PER DAY.

Brick has become the trusted and efficient digital marketing department our company needed to get to the next plateau. From SEO, to article writing, to social media and Adwords campaigns they literally do it all for us. And honestly, Brick marketing keeps us on track for our marketing goals, not the other way around. We could not be more pleased with the job Brick is doing for us.”

– Adam Reed, Foundation Support Specialists

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"We’ve seen unbelievable success & owe much of our online lead generation to Brick Marketing’s efforts"

“I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.”

– George Athanasiadis, CEO, Somerset Industries

"I couldn’t give a stronger recommendation; they are simply great!"

“When we came to Brick Marketing initially, we had a small subset of challenges we didn’t have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months). In short order we expanded our horizons and enlisted his talents to take on refining and improving ROI on our rather expensive Pay Per Click campaigns, as well as having him consult on microsite projects and blogs. Nick Stamoulis of Brick Marketing helped us understand what works and why, and helping us maintain our dominant position in the SERPs, despite the markets constant resetting and ever-changing drama. I could not have gotten through this year without Brick Marketing’s assistance and advice. I couldn’t give a stronger recommendation; they are simply great!”

– Connie Childrey, DataDirect Technologies

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"our goal for better presence on the internet has been achieved!"

“I had worked with at least three other SEO companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!”

– Peter Feinmann, Feinmann, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: