Is Your SEO Firm Transparent?

Written by Danielle Bachini

Is Your SEO Firm Transparent? If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “behind the curtain”. The SEO rules continue to evolve and change and unfortunately, not all SEO providers are adapting their strategies accordingly. Some continue to use outdated tactics that could end up hurting a website’s search presence in the long run. It’s important to only work with an SEO firm that is transparent and communicates every step of the process to you.

Here are 6 items that you, as the client, should always know:

Keywords targeted

Keyword research is the first step in the SEO process. Keywords are the foundation of the campaign. The SEO firm should send you a list of proposed keywords for you to approve. Remember, SEO providers are experts at SEO- not your business! There may be some keywords listed that are slightly off the mark. Without your input, targeting these keywords can attract the wrong types of visitors.

Content changes

Once keywords have been approved, the next step is to incorporate them naturally into existing content on the site. Before any changes are made, the SEO firm should simply make recommendations. Remember, you are the topic expert. Sometimes a keyword insertion doesn’t quite look right and it’s OK to veto any proposed changes.

Content created

In some cases your SEO firm might also be creating content on behalf of your company. Any SEO content that is created should be approved before it’s published anywhere on the web.

Links earned

Link building is an area of SEO that has undergone some drastic changes in recent years. It’s no longer about getting a link to your site from as many sites as possible. The focus is on the quality of the link and whether the link is on a site that is highly relevant to the industry and target audience. This is where many SEO clients have been burned recently. Their SEO firm was building links just to build them, not telling the client where the links were coming from, and the site ended up getting hit by one of the Penguin updates or even handed a manual link spam penalty. Any and all links that are earned through SEO efforts should be reported.

Social activity

Social media and SEO are tied together, now that social signals are a ranking factor. If you give your log in and password information to your SEO firm, you better know what they are using it for! An SEO firm should typically only be using social media to share content. It’s advisable to leave the conversations with followers up to the client themselves.


You should be receiving reports from your SEO firm on a regular basis, typically either monthly or quarterly. There might not be huge changes month to month since the nature of SEO is slow moving, but clients should still be aware of what’s happening.

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

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“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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– Jeanne Landau, Director of Marketing |

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“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

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– Mory Creighton, CEO, Pinpoint Laser Systems

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