Inbound Marketing – Be There When Your Audience Is Ready

Written by Nick Stamoulis

Inbound Marketing Commerce Content Social Media ConceptInbound marketing, as opposed to traditional advertising that interrupts a consumer’s life and hopes they notice, is all about making sure your website is positioned well so that when a consumer is actually looking for information or ready to buy they find you. Having the greatest product in the world doesn’t mean anything if you aren’t connecting with your target audience when they need it. Inbound marketing helps ensure that when your audience is ready you are there.

There are three things of which inbound marketing is comprised. This includes SEO, social media marketing, and content marketing. Each one is extremely important and beneficial on its own, but combined the three strategies make for an even stronger online brand.

Remember that inbound marketing is an important part of your business. Here’s ore information about each of the the three elements:


SEO is all about how well your website ranks in the search engine. Let’s say someone wants to find information online about business development software. SEO, both onsite optimization and offsite link building, designed to help a website appear in the search results for someone looking for information about the types of software available and their keyword choices that they type in the search box will relate specifically to the stage in the buying cycle they are at. Those in the information gathering stage my search for something like “business development software” or “business development software.” As they narrow down their choices, they may begin to search for specific companies or products in addition to using the search box to look for information concerning the features and benefits.

If you’re a company who offers a business development software program, you want your website to be composed in a way that your target audience will find you, no matter what type of information they are looking for. In other words, it isn’t enough to simply optimize your website for the random keywords you find in a tool, you need to use human judgment to find keywords that are matched with your audiences’ needs at each stage of the buying cycle. This is the exact approach that we take for all of our full service B2B SEO clients.

Social Media Marketing

Social media conceptSocial media marketing is another essential part of inbound marketing. This is because no matter what your brand is, you can use social media to increase your audience’s engagement with your brand. This is an important tactic for each stage of the buying cycle. One of the roles of inbound marketing is to help convert your audience members into paying customers when they’re ready, and social media marketing is a critical component of that.

Peple can connect with any brand at any time on Facebook, Twitter, LinkedIn or Google+. They can post questions, ask their friends for reviews and opinions, see the brand’s personality and (hopefully) build a rapport and trust with that company. Social media marketing puts the power of the relationship in the hands of your audience—they can choose to follow or not follow your brand as they please. And while there isn’t always a direct line between a social media connection and the end sale, having a social presence can definitely influence your bottom line. You want your brand to have open and honest lines of communication with your target audience so they can come to you when they’re ready.

Content Marketing

Content marketing is all about becoming a resource for your audience. When they do have a question, problem or concern they need answered chances are they are going to turn to the Internet to do their research. People constantly look for information online, and you want your business website to be there for them when they are gathering information that relates to your product or service. For instance, if you sell business development software programs, you want to include plenty of content that relates to the product so that when members of your target audience have questions or need information, your content will be there for them. This is important no matter how long your sales cycle is. In fact, if it is fairly long and you have content on your website to service every phase, you will be far more likely to convert them into paying customers.

In short, inbound marketing keeps your brand visible in front of your target audience so that when they are ready to become customers, your company is the first they’ll think of. SEO, social media marketing, and content marketing all work synergistically. When we put together an SEO campaign for all of our full service clients, we always take these factors into account.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: