Reasons to Hire an SEO Professional

Written by Nick Stamoulis

Stop and Time for SEO words on Road SignAre you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (which we certainly encourage, such as social media, paid advertising, etc.), but the majority of web users turn to Google to find information, products, and services. It’s important to have a search presence and an SEO professional can help to achieve this. The bottom line is that hiring an SEO firm has some serious benefits.

How do you know if you should hire an SEO professional? Here are some every good reasons why you should consider it:

Limited SEO Knowledge

Most website owners, company management and marketing professionals understand the basics of SEO, but that’s about it. While it may seem as if you can get by on a limited knowledge, the opposite is true. It’s a much greater challenge today than it ever was to experience build long term organic website visitors. You need to know SEO at a high level in order to stand a chance.

Sometimes companies that mean well, with limited SEO knowledge, attempt to put together a “do-it-themselves” SEO campaign, that often leaves them in a bigger hole than they were in to begin with. In order to be effective, SEO needs to be done correctly. This is where a professional SEO firm comes in. They can help you step up your game by putting their expertise to work for you.  Also, they can ensure that all practices on-site and off site are 100% white hat and follow Google’s Webmaster Guidelines.

Lack of Time

One of the most important things to understand about SEO is that it isn’t a “one and done” strategy. It takes time (and a long duration of ongoing time) to do it right! An effective SEO plan is something that needs to be nurtured over time. Sure, you can put a great SEO strategy in place – but it takes a consistent effort to do it right.

Most companies simply don’t have the time needed to work the program on a regular basis. SEO doesn’t “end” and strategies are built to be implemented over the long term. An SEO firm has the time and resources in order to give your strategy the attention it needs in order to be successful.

No Search Presence

Vector search concept

Ranking well and driving targeted website visitors from Google takes time. However, there is such a thing as too much of it!  If a website has been around and is established for many years and doesn’t appear within the first few pages of a search, there is clearly something wrong. It means your SEO program isn’t what it could be!

If your company doesn’t have a great search engine presence, this could lead to missed opportunities to sell and convert. To give your business the best chance at success, you need to rank well! If you aren’t ranking well at the moment, it could be time to hire a professional SEO agency.

Great Website, No Traffic

A company website is the foundation of any web marketing strategy. A good company website has a nice design and easy to use navigation. It also includes all of the information that a visitor would want to know including current product offerings, store locations, contact information, hours of operation, white papers, upcoming trade shows and directions, etc. If a website includes all of these things and offers a useful product or service, it deserves to be noticed.

Let’s say you did everything right when creating your website. When your customers explore your website, they’re never disappointed. They find all the information that they need and bookmark or share it in social media, it so that they can return again. If you’re not getting enough website traffic, you miss the opportunity to not only reach your existing customers, but to get more leads. You need traffic to succeed.

No In-House Capability

When most companies hire either a marketing or technical person to manager of their SEO, chances are pretty good that they’re a generalist, not an SEO specialist, let alone an SEO expert. The problem with this is that if they’re wearing many hats for the company, they don’t have enough knowledge to execute the SEO program. They don’t know enough to do it well! You can’t be a jack-of-all-trades and have a good SEO program.

What I have found in the past is that companies usually give this strategy one year to work out. If they hire someone to take care of their SEO and there are no noticeable results after one year, that’s when they finally hire an SEO firm to take care of it. They know that SEO is too important to leave in the hands of a generalist. They finally realize that they need a proven SEO expert to take care of it!

If a company has something great to offer to its target audience, it’s important that the target audience be able to find them. SEO can assist in making this connection between business and audience. If a company doesn’t have the time or resources to hire an SEO professional in house, there are many other options and many consultants and agencies that can help!

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

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