Use Google Analytics and Google Webmaster Tools Together

Written by Danielle Bachini

Every business needs to have a website today. That’s obvious. While there are still some stragglers, most companies have at least a very basic website. However, the number of business website owners that don’t have any sort of Analytics set up on the site is shocking. If you have a website, don’t you want to know how it’s performing?

search data

Google Analytics is the industry standard for a few reasons. First, it’s a Google product. Say what you will about Google but there’s no denying that they own the search market and likely will for a long time to come. If the majority of searches are being conducted on Google, don’t you want access to the information they have? Second, Google Analytics is free. Yes, free! Website owners can find a wealth of information including the number of website visitors in a specific timeframe, traffic sources, and more by adding Google Analytics tracking code to their website.

Google Analytics should be checked on a regular basis to make sure that nothing is amiss, but it’s not the only place that website owners should be looking. Let’s not forget about Google Webmaster Tools.

Google Webmaster Tools offers the technical information on how Google is viewing a site. Often, a website owner will check Webmaster Tools when they see that something looks “off” in Analytics. This is a backwards approach. Don’t wait to see a traffic dip and then check Webmaster Tools to see what could have happened. Webmaster Tools should be actively monitored on a regular basis.

We all like to complain about how Google isn’t transparent enough, but Google Webmaster Tools is one place where Google will communicate with website owners and share information regarding what the Google bot finds when it crawls. When you first sign in to your account you’ll see a list of the sites that you manage. Hopefully you’ll see a note that says “No new messages or recent critical issues.” If Google has a new message for you it will be displayed here. However, if you don’t have any new messages that doesn’t mean that you should just sign out and carry on with your day. It’s worth poking around and spending a few minutes checking in on what’s going on with your site.

There are a few key spots within Webmaster Tools that should be checked every time you sign in. First, “crawl errors”. Crawl errors can ruin the usability of the site. 301 re-direct all pages with errors to pages that are most closely related to the content that was on those pages. Second, “links to your site”. There is no way to control that links to us. Every site is bound to have some crummy links here and there, and Google will ignore just a handful, but it’s when they start to increase that Google takes note. Contact webmasters of these sites to get the links removed and if all else fails, use the Google disavow tool to tell Google to ignore them. The extent to which Google pays attention to a disavow list is unclear, but it at least shows initiative. Third, “manual actions”, A manual penalty is different than an algorithmic penalty and occurs when it is determined that your site isn’t following the Google Webmaster Guidelines. It’s in your best interest to fix the issues ASAP and submit a reconsideration request. Fourth, “security issues”, Google will notify you if you’ve been hacked. Another place to keep an eye on is the keywords that generated impressions and clicks. If any of the keywords aren’t related to your website content, that’s another good indicator that you’ve been hacked and need to work on cleaning up the site.

There’s no need to become obsessive and check Google Analytics and Google Webmaster Tools daily (unless you’re experiencing issues), but it’s worthwhile to check in regularly to nip an issue in the bud before it gets out of hand.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: