3 Ways to Find Your Latest Inbound Links

Written by Brick Marketing

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your website! Here are three tools you can use to keep an eye on your inbound links and backlink profile. That way, if anything pops up that could be trouble you know about it well before it causes any problems.

Google Webmaster Tools

In Google Webmaster Tools you can see all the links that Google has found pointing to your website, as well as download a list of the latest links the search giant has picked up on. While it doesn’t tell you the anchor text used, this report does tell you the date the link was first discovered AND includes every link in your profile, so you can see your entire backlink history. It’s a great way to see how your link building/earning has evolved over the length of your SEO program. Google Webmaster Tools doesn’t track links in real-time, however, so you might knowingly create a link and not see it right away.

3 Ways to Find New Inbound Links in Your Backlink Profile

Moz’s Open Site Explorer: Just-Discovered

Just-Discovered is a new-ish feature in Open Site Explorer that looks for links that have been shared on Twitter, “as well as the URLs linked from those tweeted pages.” Moz says the look every hour so these Just-Discovered links are about as close to real-time as you can get. You’ll probably find a lot of your own blog posts in Just-Discovered (provided you are sharing them in Twitter), but you also might find other blogs that quoted and linked to your content. Open Site Explorer goes back about 30 days, so you have a little bigger of a time-frame to work with and look for new inbound links.

Majestic SEO: New Links

When you create a free Majestic SEO account you are allowed to run an unlimited amount of link reports on any website that is connected to your Google Webmaster Tools account. Once you create a backlink report for your website you have the ability to view lots of things, including “new” links that were created within a 14 day range. Look for inbound links you don’t actively remember creating—these natural links could include PR pickups, links to your content, mentions of your company, news stories, and more. The nice thing about Majestic SEO is that it tells you the original date the link was found, last seen, and lost (if for some reason that link was removed) so you can get a pretty good sense of what’s going on with your back link profile during any given time period. Knowing when a link was removed is a huge bonus if you are working on a reconsideration request because you can see the impact of your link cleanup process.

I would take a look at the latest inbound links in your backlink profile every 2 weeks or so. It’s a good idea to do a thorough analysis every few months in case anything slipped through the cracks. The last thing you want is to be surprised with a link penalty!

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