Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But I have to preface that number with a huge caveat—that kind of organic growth is the exception, not the rule. You can’t expect or demand that kind of organic growth from your own SEO program because each website and each industry presents its own unique challenges. Here are 3 ways you know you are expecting the impossible from your SEO program:

1. You are comparing yourself to the biggest players in your industry as opposed to you real competition.

Impossible SEOWe used to work with a B2B software client that had some products that competed with Oracle, one of the biggest B2B software companies around. They were always comparing their organic presence to Oracle even though their online marketing budget was probably 1/100th of what Oracle spends, they had a much smaller marketing department, and they had only just begun a content marketing campaign (Oracle probably owns dozens of thought leadership based sites and communities)…and they wanted to know why their organic numbers weren’t at the same level as Oracle’s. While this company may offer the same products as Oracle, Oracle is in a totally different league! Comparing your SEO program to the industry leader (when you aren’t on equal footing with them) could lead to unreasonable expectations of success.

2. You aren’t willing to give your SEO program enough time to take effect.

The client I mentioned above really saw a surge starting in organic growth after about 4 months of link building. It’s so important to remember that what you do today might not really have an impact for several months and if you are expecting overnight success you are in for a surprise. We worked with another B2B company that was unhappy with their results after 6 months of link building and content marketing so they decided to part ways…and of course that last SEO reports we ran for them showed double-digit organic growth month-over-month! Because they worked in such a competitive niche it took that much time to start carving out a spot for their own website. I would say that most websites can expect to see some kind of organic growth within 6-9 months (provided they are consistently building/earning quality links, creating great content, and staying involved in social media), but for some sites it just takes a little bit longer. Time is something you can’t rush so buckle up for the long haul!

3. You want maximum results for minimum efforts.

Like it or not, SEO requires a lot of work, a ton of time, and a serious commitment if you want to succeed. You can’t build a link here and there as you have time and then not do anything to grow your online brand for 6 weeks and expect real results. When it comes to SEO, you get out what you put in. If you are writing fresh content every day and properly promoting it you’ll typically see noticeable results a lot faster than someone who just writes one blog post each month. True SEO success cannot be faked and the last thing you want to do is rush through the process so quickly that your actions actually come back to haunt you in the end!

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: