Our Enterprise SEO Is Good, So Let’s Move On to Something Else!

Written by Nick Stamoulis

According to SEO expert Ian Lurie , the biggest mistake any site can make when it comes to their SEO is thinking “That it’s a tactic. It’s not. It’s a strategic approach to marketing online.” And what’s the difference between a tactic and a strategic marketing approach? A tactic is something that is one and done. You invest in it, execute it, review it, and call it a day. On the other hand, a strategic marketing campaign involves planning, forecasting, tweaking, updating and integrating over time; it keeps moving and changing but never actually stops. And I firmly believe that enterprise SEO is not a tactic; it’s a long term approach to marketing your business online. Treating it as anything other will ultimately undermine your long term SEO success.

I once lost an enterprise SEO client because their new VP of Marketing approached SEO as nothing more than a tactic and budgeted for it as such. I sincerely believe he thought that since they had achieved good SEO success with a year-long SEO campaign under their belt it was time to move onto something else. I’d bet it’s safe to say that happens to a lot of site owners. They put in the time and the effort to achieve some minimum benchmark of SEO success (set number of visitors each month, a certain rank for certain keywords, etc) and once they hit that benchmark they think it’s smooth sailing from there on out. But that’s not how enterprise SEO works!

There could be hundreds, thousands, or even millions of potential pages looking to score a spot at the top of the SERPs for your priority keywords. Just because you’ve claimed the number one spot for now that doesn’t mean it’s yours forever! Think how many sites your SEO unseated along the way up to the top of the SERPs. If you can push other brands down what makes you think the same thing won’t happen to you when a hungry competitor comes around?

I’m not trying to say that the moment you give up on enterprise SEO your website will plummet through the SERPs and your visitors will vanish overnight. You might actually be able to ride out the lasting effects of your SEO program for several months but every day that you aren’t actively link building, publishing content, and investing in social media is another day the competition is. Your brand and past actions can carry you, but only for so long. If you think of enterprise SEO as just another tactic you’re cutting the legs out from underneath your own potential.

One thing that is hard for many sites, enterprise and small business alike, to wrap their heads around is that the search engines aren’t there to help you do business. Google and Bing are there to help their customers, they just happen to be in the business of providing information. If your website can prove to the search engines that it can help them deliver the best customer experience (thanks to your SEO) than your site will do better organically and as a side-benefit your business will get that uplift. But if you only think of enterprise SEO as a tactic you aren’t going to be providing that long term value to the search engines that proves to them your site deserves to stick around in the SERPs.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: