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Social Media Articles

Timing Can Make or Break Your Social Media Marketing

Written by Brick Marketing

During the last Super Bowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 reTweets in an hour and probably hun...

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A B2B Social Media Connection Is Far From a Sale

Written by Nick Stamoulis

B2Bs have always had a much trickier relationship with social media than B2Cs have. B2Cs typically have a much larger target audience than B2Bs, which tend to operate on a niche scale. The broad target audience is much better suited for the major social media outlets, which also appeal to the masses...

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Be Good to Your Social Influencers

Written by Nick Stamoulis

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority t...

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Can Social Media Marketing Really Generate Revenue?

Written by Brick Marketing

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential cust...

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Keeping Your Social Profiles Under Control

Written by Nick Stamoulis

Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. May...

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Is My Social Media Campaign Working?

Written by Nick Stamoulis

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just...

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Not All Social Sharing Buttons Are Required

Written by Nick Stamoulis

It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your conten...

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How to Find Relevant LinkedIn Groups

Written by Nick Stamoulis

As a B2B marketer, LinkedIn should be an important part of your online marketing efforts. Unlike the other primary social networks, it is focused on business and there is much less distraction. When signed into a LinkedIn account, business professionals are more receptive to hearing your message com...

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The Real Social Media Management Happens In-House

Written by Brick Marketing

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, so...

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Website First, Social Media Profiles Second

Written by Nick Stamoulis

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one mor...

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Participate in LinkedIn Groups to Generate Traffic

Written by Nick Stamoulis

Social media has become an important component of online marketing. Social media is where the people are, so it only makes sense that your business or brand should have a presence there as well. There are plenty of social networks to join, and each organization is different in terms of what network ...

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How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links po...

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Looking For Quick B2B Visitor Growth? Look to LinkedIn

Written by Nick Stamoulis

I was on the phone a few months ago with an SEO client, discussing their first completed link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. I pointed out that it’s hard to define a trend with just one month of link ...

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How Trade Shows and Social Media Work Together

Written by Nick Stamoulis

As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing b...

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Why LinkedIn Is Perfect for B2B Content Promotion

Written by Nick Stamoulis

SEO is a long-term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your “money” keywords are getting to the top of the SERPs can be a long and arduous process. Most B2B marketers under...

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Utilize More Than One Social Media Channel

Written by Nick Stamoulis

Social media is no longer an option for business. It’s a necessity. When people are conducting research online they will check out a business website AND its social media presence. Nearly everyone is using social media in some form or another today. It’s become a way of life. If your busine...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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A B2B Social Media Strategy Should be Rooted In Content

Written by Nick Stamoulis

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social me...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those res...

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Use B2B Social Media to Nurture Leads

Written by Nick Stamoulis

Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers ...

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Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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How B2Bs Should Use Social Media

Written by Nick Stamoulis

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which me...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Are You Using LinkedIn Properly?

Written by Nick Stamoulis

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...

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Social Post Timing Items to Consider

Written by Nick Stamoulis

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different si...

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