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SEO Articles

Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm...

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Avoid the SEO Firm That Promises the Moon

Written by Nick Stamoulis

For a few months I've been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don't have to pay for tire-kicking traffic or worry about sorting through potential leads that aren't ...

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Measuring Year Over Year Organic Growth

Written by Nick Stamoulis

Now that January 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any ...

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SEO is Part of Something Bigger

Written by Brick Marketing

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch withou...

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Plant Your SEO Garden Now!

Written by Brick Marketing

A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might n...

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How Much Organic Growth is Enough?

Written by Nick Stamoulis

When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as...

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What Are Your New Year SEO Resolutions?

Written by Brick Marketing

A new year means a new chance to get your SEO off on the right foot. There is no denying that web traffic, both desktop and mobile, is a huge source of business for most companies. In fact, I'd argue that for the majority of our clients, organic traffic is the #1 source of visitors. So how can you g...

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3 Non-SEO Items That Will Kill Your SEO Program

Written by Brick Marketing

There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground...

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Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

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Are You Paying for a Keyword Ranking Tool?

Written by Brick Marketing

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of...

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Just Enough SEO Knowledge to Be Dangerous

Written by Brick Marketing

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

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SEO Clients Can’t Disappear From the Process

Written by Danielle Bachini

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

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How Your Email Newsletter Can Help SEO

Written by Nick Stamoulis

An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter could indirectly help your SEO? That is, if you...

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SEO Tricks To Not Fall For!

Written by Brick Marketing

It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to...

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The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

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No SEO Firm Can Guarantee Organic Results

Written by Brick Marketing

A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it...

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Is Your SEO Firm a Disaster Waiting to Happen?

Written by Brick Marketing

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly “maintenance” fee but no work other than pulling keyword-ranking reports was getting done. Others would go months without hearing from their SEO firm, even if t...

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Does Your Website Have a Clear Focus?

Written by Nick Stamoulis

When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about wo...

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SEO Is Long Term…So Are You Willing to Wait?

Written by Brick Marketing

Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking...

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What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you beco...

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Signs That You Have Unrealistic SEO Expectations

Written by Nick Stamoulis

It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines, which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results, which...

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Don’t Neglect Your SEO Responsibilities

Written by Danielle Bachini

If you want to drive traffic to your website from the search engines, SEO is a must. It should be viewed on the same level as every other necessary function that keeps a business operating. People turn to the Internet, specifically the search engines, when they are looking for products or services. ...

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Do You Know What Your SEO Firm is Doing?

Written by Danielle Bachini

Now that SEO has been a prominent staple of a marketing program for quite some time, it’s a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring ...

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The Reality of What SEO Success Looks Like

Written by Danielle Bachini

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sen...

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Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have fewer resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly...

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Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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SEO Isn’t a Be All And End All Solution

Written by Danielle Bachini

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

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5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

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3 Big SEO Myths According to Bing

Written by Nick Stamoulis

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuat...

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Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

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5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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Is Your SEO Firm Transparent?

Written by Danielle Bachini

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “b...

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Don’t Keep Your SEO Firm in the Dark

Written by Danielle Bachini

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

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Are You Following Updated SEO Best Practices?

Written by Danielle Bachini

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important thin...

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Why Your Boss Might Hate SEO

Written by Nick Stamoulis

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no d...

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On Site SEO Basics That Still Apply

Written by Danielle Bachini

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

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Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so muc...

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Should Website Pages be Added for SEO?

Written by Danielle Bachini

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of po...

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You Don’t Have to Go Through SEO Alone

Written by Brick Marketing

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they d...

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This is What Organic Success Looks Like Over Time

Written by Brick Marketing

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site a...

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3 SEO Mistakes That Can Ruin Your Website

Written by Nick Stamoulis

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't reali...

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Keyword Rankings Can’t Be Promised

Written by Nick Stamoulis

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practic...

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Where Are Your Visitors Coming From?

Written by Nick Stamoulis

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral...

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Setting Up Goals in Google Analytics

Written by Brick Marketing

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-...

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Why Nofollow Links Should Be a Part of Your SEO Program

Written by Nick Stamoulis

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “...

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