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Link Building Articles

Build Traffic Sources Outside of the Search Engines

Written by Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program ...

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Conducting a 10 Minute Link Audit

Written by Brick Marketing

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing...

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What White Hat Link Building Looks Like Today

Written by Nick Stamoulis

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Y...

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Great Referral Links Don’t Fall Out of the Sky

Written by Nick Stamoulis

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link build...

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Social Signals and Their Impact on Link Building

Written by Brick Marketing

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority ...

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The New Rules of Link Building

Written by Nick Stamoulis

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SE...

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What Kind of Active Link Building Is Left?

Written by Nick Stamoulis

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build...

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Nofollow Links Will Generate Traffic

Written by Nick Stamoulis

Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. Fro...

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3 Tips for Training Your Link Builders

Written by Nick Stamoulis

For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really u...

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Inbound Links Should Deliver Traffic

Written by Nick Stamoulis

If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direct...

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What Good Are Nofollow Links?

Written by Nick Stamoulis

The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A t...

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Add Nofollow Links to Your Press Releases

Written by Nick Stamoulis

For years online press releases have been used by site owners and marketers as a way to not only promote their products and services, but also as a way to build links back to their website. One press release could be sent out to a few dozen syndication sites, which would create a spike in inbound li...

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Paid Links Are For Advertising, Not SEO

Written by Nick Stamoulis

Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites)...

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Collateral Damage or Legitimate Link Penalty?

Written by Nick Stamoulis

In the wake of the Google Penguin updates more than one site owner has cried foul and claimed the algorithm unfairly hurt them; their site was collateral damage in Google’s war on spam. I have seen some sites that lost traffic and rankings because the domains in their link profile were whacked, th...

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Don’t Build Links for the Search Engines

Written by Nick Stamoulis

Recent algorithm updates and changes to the Google Webmaster Guidelines are essentially telling website owners that they need to be very cautious when it comes to link building and that tactics that helped to improve a site’s search presence in the past, are no longer going to do so. Links had alw...

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Give Links to Get Links

Written by Nick Stamoulis

White hat link building is hard; there is no way around it. Quality links don’t usually fall into your lap (but if they do you better recognize a golden opportunity!) and, for the most part, building quality links is a manual and time-consuming process as the best links tend to be the ones you hav...

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Many Factors Determine a Quality Site for Link Building

Written by Nick Stamoulis

Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine th...

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Conduct a Link Audit on a Regular Basis

Written by Nick Stamoulis

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to the ...

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Characteristics of a Link Worth Pursuing

Written by Nick Stamoulis

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky ab...

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Link Building is Not Dead

Written by Nick Stamoulis

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind ...

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Does a Smaller Site Need a Smaller Link Profile?

Written by Brick Marketing

The simple answer is no. While the size of your site may limit how many entry pages you can create in the SERPs (although blog posts are basically limitless landing pages for any website), the size of your site should have no real impact on the size of your link building profile or link strategy. Li...

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You Want Me to Pay to Remove Links?

Written by Nick Stamoulis

Until recently one of the easiest ways to build a lot of links very quickly was to buy a directory package where for a set price your site would be submitted to a set amount of directories. I was recently combing through a new clients link profile and of the 1000+ links listed I’d say that 98% of ...

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Don’t Set a Link Limit for Your SEO

Written by Nick Stamoulis

In the wake of the Google Penguin updates many site owners are approaching their link building campaigns with some hesitancy. And while I can understand why a site owner would want to be more careful about the kind of links they are building (that’s never a bad idea!), it’s just as important to ...

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Clients Need To Be Involved in Link Building

Written by Nick Stamoulis

Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It’s the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view ...

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Build Links that Generate Visits

Written by Nick Stamoulis

SEO link building has gone through many transformations though the years. When webmasters/SEOs caught on to the fact that the number of inbound links to a site correlated with how the site performed in the search engines, the hunt was on for as many inbound links as possible. Website owners were c...

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Link Building Practices to Avoid

Written by Nick Stamoulis

With the recent release of the Google Penguin 2.0 algorithm update the focus is back on link building for SEO purposes. Links are an important component of the online landscape. It’s how users find information that is relevant to their needs and how the search engine spiders navigate through all...

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How to Determine the Quality of a Site for Link Building

Written by Nick Stamoulis

There are plenty of sites out there that you could get a link from. But you really need to ask yourself- do you really want a link from this site? Link building practices of yesterday (get a link from any site possible) are long gone. Your link portfolio is under ongoing scrutiny from the search ...

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How Can You Tell if it’s a Quality Link?

Written by Nick Stamoulis

Link building is still very much the bread and butter of SEO, but some site owners are still obsessed with building as many links as they can and aren’t talking the time to consider the value and quality of each link before they build it. In the wake of the Google Penguin update and refreshes it...

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3 Signs That It’s a Bad Link Building Opportunity

Written by Brick Marketing

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Not all ...

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Don’t Be Afraid to Ask for a Link

Written by Nick Stamoulis

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...

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Can Your Site Be Penalized for a Link Spike?

Written by Nick Stamoulis

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO ...

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Basic Links that Every Site Should Have

Written by Nick Stamoulis

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity o...

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Leverage Advertising for SEO Link Building

Written by Nick Stamoulis

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that...

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Get Links to Beget Links

Written by Nick Stamoulis

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost---it’s what kicks things up a notch and takes your website to the next level. 5-10 years ago most websites could bui...

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Why Pay Per Link SEO is No Good

Written by Nick Stamoulis

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you’ve de...

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Carefully Consider Outbound Links Too

Written by Nick Stamoulis

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a ...

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Are Your Referral Links Driving Traffic?

Written by Nick Stamoulis

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and ...

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Are There Good Paid Links?

Written by Nick Stamoulis

When it comes to white hat SEO, there are a lot of rules to follow. The search engines lay out certain guidelines that must be abided by in order to be viewed favorably by the search engines. The black hat SEO practitioners pretty much ignore these guidelines and prefer to risk it. Black hat tact...

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Take the Right Approach to Blog Commenting

Written by Nick Stamoulis

Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a...

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There Are Always Link Building Opportunities

Written by Nick Stamoulis

Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to l...

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Reasons to Conduct a Full SEO Link Audit

Written by Nick Stamoulis

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, p...

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Build Links That Generate Traffic

Written by Nick Stamoulis

There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are...

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How to Find New Opportunities for Blog Commenting

Written by Nick Stamoulis

Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever tr...

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Don’t Miss Out on These Link Opportunities

Written by Nick Stamoulis

For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to bui...

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3 Overlooked Link Building Opportunities

Written by Nick Stamoulis

If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 6...

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