Link Building Articles
Follow These Steps to Generate the Best Possible Inbound Links
Inbound links pointing to your website are one of the top 3 Google ranking factors. Clearly, link building remains an important part of an SEO campaign. Link building can include specifically seeking out link building opportunities but it also includes doing things that will attract natural links ov...
Link Building Fundamentals are Marketing Fundamentals
Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it. Some even fear it due to fear of the unknown. All they hear about are link warnings and penalties from the search engines and...
3 Things that Generate More Inbound Links to Content
Publishing great website content is important for a number of reasons. For SEO purposes, it’s necessary in order to rank for specific keywords and to generate natural inbound links that help to convey trust (and determine rank) in the search engines. That’s why it’s so important to not only pu...
Things to Consider Before Accepting a Link Opportunity
While some parts of the search engine algorithm remain a mystery, there’s one thing that we all know for sure: inbound links to your website are a ranking signal. It’s one of the top three ranking signals, in fact. This means that generating inbound links to your site remains critically importan...
4 Types of Links to Pursue Right Now
Inbound links remain an important search engine ranking factor. They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes posi...
What to Keep in Mind About SEO Link Building
While SEO best practice has certainly changed over the years, one thing remains constant – inbound links to your website are important. But not just any links – high quality, relevant links. If you want to increase your organic search traffic you must be link building. Here are 5 things to keep ...
6 Easy Link Building Opportunities to Capitalize On
Despite what you may have heard, not all link building is difficult. Sure, link building might take some time and effort but there are some link building opportunities that are rather easy to capitalize on. Here are 6 “low-hanging fruit” link opportunities you don’t want to miss out on: Pre...
Be Wary of Link Building Opportunities
Let’s be honest. White hat link building is tough. We know we need inbound links but also know that Google’s link building rules are strict. It’s a sort of catch-22. That’s why it’s always tempting when a website owner reaches out with a link opportunity. “The site looks halfway decent,...
Build Relationships to Build Links
Editorial links (that are the result of a website owner choosing to include a link on their website because it will be valuable to their audience) are the most valuable links to have. That’s because they will stand the test of time and are algorithm update-proof. The search engines will never pena...
Is Your Website Worthy of a Natural Link?
Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm. However, link building has shifted away from the quantity of inbound links and instead focuses on the quality of inbound links. And wh...
Benefits of Running a Link Audit
Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...
Your Link Building Activities Need to Be Relevant!
At Brick Marketing, we are advocates of strictly white hat link building. That means that we believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and avoid anything that might land our clients' websites in hot water. There ar...
Save Your Link Portfolio with a 301 Redirect!
Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons. One of the most important of these is because you will want to make sure that you keep your hard-won link portfolio intact as you make any changes to your...
What to Do if You Have Bad Inbound Links
Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s imp...
Black Hat SEO Tactic to Avoid: Link Schemes
Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...
What to Know About White Hat Link Building
Many of the basics of white hat link building has evolved and changed over the past few years. While it is still important to gain links from authority websites, this should be done over a period of time and it absolutely shouldn't be forced. With our full service SEO clients, we always execute a...
Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...
Blog Commenting Tips for Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat. Before Google’s policy and algorithm changes, blog commenting offered a way to get direct links. Now, most blogs are set at “no follow” to stay in compliance with industry changes. Commentin...
What is a High Quality, Relevant Link?
Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...
What is a Niche Link?
No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...
The Benefits of Nofollow Links
The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...
Think Like a PR Pro to Earn Links
The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...
If You Want Great Links You Have to Ask for Them
A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...
Hi, I’m Looking to Build Relevant Link Exchanges…
Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...
When to Use the No Follow Tag
To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...
Questions to Ask Before Building That Link
Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site, which is a contributing factor to where that site appears within an organic search. It’s only the low quali...
How Much Time Do I Dedicate To Link Building?
Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. ...
3 Tips for Training Your Link Builders
For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really u...
What Good Are Nofollow Links?
The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A t...
Many Factors Determine a Quality Site for Link Building
Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine the...
Don’t Be Afraid to Ask for a Link
Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...
Basic Links that Every Site Should Have
Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity of ...
4 B2B Link Building Ideas
Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Although no B2B link building campaign is set in stone, here are four ideas that should definitely be incorporated into your ov...
Why B2B Content is Essential for Link Building
Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip ...
Take the Right Approach to Blog Commenting
Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a...
How to Find New Opportunities for Blog Commenting
Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever tr...
Don’t Miss Out on These Link Opportunities
For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to build ...
3 Overlooked Link Building Opportunities
If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 6...
Is Your Content Worthy of a Link?
For SEO purposes it’s important to build inbound links to your site. These links are what convey trust to the search engines and improve your search engine visibility and rank over time. To really be successful with link building though, you can’t be the only one that is sharing or posting links...
No Follow Links Are Still Valuable
Many site owners want to know the difference between follow and no-follow links. Both kinds of links are seen and noted by the search engines, but the big difference is that a no-follow link doesn’t pass on any SEO value from one site to another. No-follow links help ensure that spammers don’...
Why Your Blog Comments are Getting Rejected
Depending on who you ask you might be told that blog commenting is no longer a relevant SEO tactic. While it’s true that blog comments may be “no follow”, that doesn’t mean that you should ditch blog commenting altogether. The correct link building approach to take is to build a wide variety...