Digital Marketing Articles

Spend Money on Digital Marketing But Do So Wisely

Written by Nick Stamoulis

No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If ther...

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Social Media Automation Pros and Cons

Written by Nick Stamoulis

Social media is an important part of every digital marketing strategy. It can help businesses of all sizes in various ways. For example, it can give you the ability to nurture leads, put the word out about your business in front of a larger audience, and let your existing customers know of any deals...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...

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Digital Marketing Can Boost Your Brand

Written by Nick Stamoulis

Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...

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Is Search Engine Rank Important for B2B?

Written by Nick Stamoulis

When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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Building Traffic Isn’t All You Should Care About

Written by Nick Stamoulis

When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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Don’t Create Pages Just for SEO

Written by Nick Stamoulis

When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...

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Create a Quality User Experience On Your Website

Written by Nick Stamoulis

It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...

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Can PPC Affect Organic Search Results?

Written by Nick Stamoulis

When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....

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Is Your Online Branding Outdated?

Written by Nick Stamoulis

Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...

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Digital Marketing Doesn’t Need to Be Aggressive

Written by Nick Stamoulis

Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...

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Handling Trends in Digital Marketing

Written by Nick Stamoulis

It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...

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Relationship Building In Digital Marketing Is Important

Written by Nick Stamoulis

According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...

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When Should You Hire a Digital Marketing Agency?

Written by Nick Stamoulis

It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...

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Are Your Expectations for Digital Marketing Realistic?

Written by Nick Stamoulis

It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...

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Don’t Let Your SEO Process Define You

Written by Nick Stamoulis

It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...

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Is Your Digital Marketing Approach Disjointed?

Written by Nick Stamoulis

These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...

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Digital Marketing Programs Should Be Customized

Written by Nick Stamoulis

Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...

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Digital Marketing Clients Need to Be Reasonable

Written by Nick Stamoulis

As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...

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Don’t Work Task Your Digital Marketing to Death

Written by Nick Stamoulis

When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...

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Social Media and Sales Generation Don’t Often Mix

Written by Nick Stamoulis

It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...

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Traffic: It’s Important to Attract the Right Visitors

Written by Nick Stamoulis

Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...

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Don’t Be Afraid to Experiment in Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...

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Don’t Stop Your Digital Marketing Once You Get Leads

Written by Nick Stamoulis

When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...

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Get to Know Your Audience to Make Decisions

Written by Nick Stamoulis

In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...

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User Experience Can Enhance Your Digital Marketing

Written by Nick Stamoulis

User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...

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Importance of Budget Planning for Digital Marketing

Written by Nick Stamoulis

Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...

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Link Portfolio and Highly Trafficked Websites

Written by Nick Stamoulis

It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...

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No Need to Embrace Every Digital Marketing Trend

Written by Nick Stamoulis

When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results. While this could certainly be the case, it is important to be careful when it comes to the trends. Not everything that is popular will be beneficial to your brand....

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Site Navigation Should Be Unique

Written by Nick Stamoulis

When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach. Each website is different, and there are several factors to consider when determining the structure. Sure, there are some guidelines to follow, but you will create a...

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Pros and Cons of Hiring a Local Digital Marketing Firm

Written by Nick Stamoulis

These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely. Firms could be located anywhere in the world. However, businesses often struggle with this idea. They often believe that their SEO and marketing service providers need to be in their local ar...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Developers Don’t Necessarily Understand Marketing

Written by Nick Stamoulis

A great website developer is an asset for every business. The journey with a developer begins when creating your company's website, and continues as any updates and redesigns become needed. A great developer will also know how to build a great website that functions well, which is definitely a posit...

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SEO Provides a Good Foundation for Digital Marketing

Written by Nick Stamoulis

It is best to think about digital marketing as a long term process. The first step is to build a solid foundation, and from there, you can branch out your strategy. Search engine optimization should be one of the first things that you do when starting a digital marketing program because it lays a so...

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Branding is About Building Trust

Written by Nick Stamoulis

We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...

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Should You Showcase Awards on Your Website?

Written by Nick Stamoulis

We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...

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Should You Share Your Metrics on Your Website?

Written by Nick Stamoulis

When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...

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Put Customers First When Designing Your Website

Written by Nick Stamoulis

When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...

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Don’t Stop Digital Marketing Even in Uncertain Times

Written by Nick Stamoulis

When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...

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What Does Digital Marketing Mean for B2B?

Written by Nick Stamoulis

It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...

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Building Trust With Your SEO and Digital Marketing Firm

Written by Nick Stamoulis

Trust is an important part of any relationship, and the relationship between the agency and the client is no different. It stands to reason that the company that you hire to take care of your digital marketing should have your trust, but just like any relationship, this trust will be built over time...

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PPC and Social Media Advertising Can Enhance Results

Written by Nick Stamoulis

When setting out to create a digital marketing campaign, it makes sense that you want to come up with the most effective strategy possible. The goal is to ultimately find a way to maximize results, and most campaigns include a combination of strategies, such as SEO, content marketing, and social med...

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Claim Your Brand in the SERPs

Written by Nick Stamoulis

When it comes to marketing your business online, it stands to reason that you'll want to have a strong presence. The greater the exposure you can have, the more likely it will be that you'll attract new customers. This means that you'll need to have an extensive web presence that extends beyond havi...

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Don’t Overthink Your Video Marketing Campaigns

Written by Nick Stamoulis

Video marketing is a valuable part of any digital marketing campaign. Videos are a nice way to get people to engage with your brand, but they only work if the videos are done well. It is a misconception that videos need to be perfect before being launched. Perfection can be difficult to achieve, and...

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Are Customer Reviews Important for eCommerce?

Written by Nick Stamoulis

Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful. You just need a way to stand apart! Maintaining a good digital presence is about more than just going through the motions, there has to be something personal attached t...

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Does Guest Posting Still Work?

Written by Nick Stamoulis

Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks. When Google cracked down on this practice because of their rules about "link schemes", many people stopped guest posting. However, as it turns out, they didn't need to do that. Guest blog posting is sti...

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Do Web Developers Need to Know SEO?

Written by Nick Stamoulis

When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...

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Determining the Preferred Domain for Business

Written by Nick Stamoulis

Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years. Choosing a domain name is even more important than actually naming the business since it will form the cornerstone of your business and marketing dealings, especially onlin...

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Should You Still Write Guest Posts?

Written by Nick Stamoulis

There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO. Those days are long behind us, thanks to Google cracking down on how websites obtain backlinks. These days, backlinks should be natural and not forced. Back when this was a viable tool for backlinks,...

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Email Newsletter Marketing Helps Your SEO

Written by Nick Stamoulis

When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...

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B2B Touchpoints Keep You In Front of the Customer

Written by Nick Stamoulis

In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as  an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...

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History of Google Panda and Penguin Updates

Written by Nick Stamoulis

These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...

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Be Careful When Optimizing Pages With Different Keywords

Written by Nick Stamoulis

It's true that optimizing pages with keywords is a key component of search engine optimization. However, it isn't enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with ...

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Get to Know the Types of Inbound Marketing

Written by Nick Stamoulis

The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing's purpose is to make connections with people online and supply them ...

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SEO Has a Gray Area

Written by Nick Stamoulis

We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines. Google is all about creating a good user experience through their search results, and their guidelines are designed to help encourage usability of the results when a query is made. Websit...

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Should You Use a Proprietary CMS?

Written by Nick Stamoulis

When it comes to creating a website for your business or brand, there are two basic options. You could opt to use an open source content management system, such as Wordpress, or you could customize a CMS exclusively for your business. There are some definite pros and cons to using each of these opti...

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