Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due to the Google Panda/Farmer update, it’s still a viable strategy. The key is that the content needs to be of good quality, original, and posted on a relevant site. You can use the old method of submitting an article to numerous article and document sharing sites hoping to achieve quality back links, but this is often a very slow moving process, and sometimes it doesn’t work out in your favor much at all. If you are looking to get better links and more traffic much faster you need to start forming relationships with high profile people in your industry. Once a professional relationship has been established and their trust has been earned it’s likely that others in your niche will be willing to help you out by promoting your work. This can be done by posting your content on their blog as a guest or tweeting links to your articles. This will result in immediate back links from a relevant source and it’s likely that others will mention it and link back to it as well.

Here are a few ways to make connections with high profile members of your industry:

Blog Comment
There are blogs out there about pretty much everything. Some are super niche while others cover broad topics. The key is to find popular blogs that are related to your industry. Read them regularly and contribute to the conversation by posting comments. The comments should be thoughtful and provide some value. Merely posting “nice article” isn’t going to get you noticed. If anything, it will get you flagged as spam and your comments will never be posted. As you read blogs and post comments, make a mental note of which bloggers have business strategies that are in line with your own. Those could be great places to be a guest blogger. One thing to remember when commenting is to not go overboard. Commenting on the same blog everyday will only make you look annoying.

Utilize Twitter
Twitter can be a great way to make connections. If you read a blog post or an article that inspires you, tweet it! Your followers might also appreciate the content and the blog author will appreciate that you promoted it. Follow that blogger to initiate contact. Re-tweet the work of others and they will be likely to return the favor by promoting your work as well.

Make a Connection on LinkedIn
While social sites like Facebook and Twitter can be used for business they are also primarily used for entertainment reasons. LinkedIn is the social network that was created solely for business professionals. Once you’ve been recognized by blog commenting and tweeting, take the connection to the next level and form a relationship on LinkedIn. This is especially a great resource for B2B professionals. It provides an opportunity to turn the relationship into something more.

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